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A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.
Practical Ways to Inject User-Focus into Your Product Development Strategy
User experience makes or breaks businesses. It is the frontline of every product, of every service. Doing UX the “right way takes a lot of dedication and resources… but it’s worth it. That said, there are also inexpensive, practical ways to inject users-focus into your strategic conversations and product design and development process. Sure, gathering data is important. But every business will benefit from breaking out of the “we need more data” addiction and asking themselves some basic, human questions about why users come to your products, and what makes them leave. This talk will give you everything you need to create a winning strategy that you can take to your company’s leadership team. You’ll learn to uncover critical stumbling blocks including uncertainty about business goals, communication, and assumption disconnects between key decision-makers. And you will develop a new vocabulary to help solve these problems by putting user needs front and center.
Tamara Adlin – author, speaker, and consultant in the fields of user experience, executive alignment, startup strategy, and career development for women, especially in technical fields.
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