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A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.
Couch to Kitchen: Building for the Entire Brand Ecosystem
With Food Network Kitchen, Discovery’s DTC Digital team has created a subscription service that combines traditional linear television with step-by-step recipes, on-demand video classes, and live interactive cooking demonstrations across mobile, connected TV, and voice-first smart screens. In this talk Tim McElreath, a senior product and tech manager will discuss creating situational cross-platform customer journeys, extending the Amazon Alexa platform, and building commons technology services across devices to create an ambient brand ecosystem.
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