Search results for "AI"
Video Strategy Series – COVID-19 and the Streaming Wars, a Retrospective
In this series of interactive Zoom-based events , DCN members – video content creators, technologists, sellers and marketers will discuss the strategies, challenges and innovative approaches that are critical for…
Video Strategy Series – How Condé Nast Built home/made x Condé to Build Brand Partnerships
In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for…
Food brands deliver a hearty response to changing consumption habits
As we begin to adapt to new routines amidst the coronavirus crisis, food publishers have seen a large rise in audience numbers and engagement. People facing weeks at home with…
DCN’s must reads: week of May 14, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | Big Tech Has Crushed the News Business. That’s About…
Why brand suitability is important for publishers and advertisers
The unprecedented events of 2020 have thrust brand safety into the spotlight yet again. As the digital advertising industry grapples with uncertainty, publishers and advertisers must wrestle with the challenges…
How marketers and publishers can collaborate for success
In the current environment, the brand safety and suitability tactics used by advertisers are prompting debate within the industry. Many marketers, themselves impacted, are adjusting their strategies, halting or reducing…
Catch me if you can: Malvertising thrives in high-volume, low-CPM environment
It’s scary out there. Next quarter’s 34% projected contraction for the U.S. economy doesn’t bode well for our industry. The effects of scrutinized marketing budgets and throttled—if not eliminated—advertising spend…
Newsroom staffs were in steep decline even before the pandemic
According to a recent analysis from Pew Research Institute, newsroom employment in the U.S. dropped 23%, year-over year. The situation has been severely exacerbated by Covid-19. In fact, by April…
Now is the time for publishers to take back control
The forces that were already turning the publishing world upside down have been accelerated by the ongoing global pandemic. And publishers have been busy battening down the hatches as best…
With a new live LinkedIn show, HBR connects with readers on coping in the wake of Covid-19
As the world adjusts to the “new normal” of remote working life, forward-thinking publishers have been coming up with new ways to connect with their audiences and help them through…
DCN’s must reads: week of April 30, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | Europe’s Privacy Law Hasn’t Shown Its Teeth, Frustrating Advocates…
Inspiration in a storm: three initiatives to help managers cope with Covid-19
Managing a media outlet right now is a job from hell. You’re working from home, maybe for the first time, possibly while home-schooling your kids. The only way you can…