Login
Login is restricted to DCN Publisher Members. If you are a DCN Member and don't have an account, register here.

Digital Content Next

Menu

Events / An inside look at the business of digital content

Loading Events

Calendar

« All Events

  • This event has passed.

Video Strategy Series – How Condé Nast Built home/made x Condé to Build Brand Partnerships

July 9 @ 12:00 pm - 12:45 pm | Zoom Video Event

In this series of interactive, DCN members-only events, participants – video content creators, technologists, sellers and marketers – will discuss the strategies, challenges and innovative approaches that are critical for successful digital video initiatives.

Content is everywhere. Now, more than ever, consumers crave content to stream, read, and consume across platforms. Media organizations are constantly searching for ways to innovate, cut through, and effectively monetize. Condé Nast’s influence is undeniable, and the ways in which its brands cover home through the lens of style, tech, culture, food and wellness sets it apart from the competition.

In this session, Condé Nast’s Head of Sales for Home Jeff Barish and Condé Nast Entertainment’s Head of Content Development for Branded Entertainment Lloyd D’Souza will discuss the changing video landscape, the launch of Conde Nast’s exclusive new “Home/Made” video network, and how they are creating opportunities for advertisers to co-create, integrate, and optimize as partners in real-time.

Featured Speakers

  • Jeff Barish

    Head of Sales for the Home Category

    Condé Nast
  • Lloyd D’Souza

    Head of Content Development for Branded Entertainment

    Condé Nast Entertainment (CNE)

Sponsors

  • AdFabric is pioneering AI-powered, context-based, in-video product integration. Viewers want shorter commercial interruptions and publishers must grow revenue so AdFabric developed a solution that integrates advertising into the fabric of the video itself, beautifully, seamlessly and all within the publisher’s control. AdFabric’s AI platform recommends ad/product placement opportunities based on the context of the video and then seamlessly integrates ads and products into the video based on a target audience. Seamless and thoughtful product integration keeps viewers happy as there is less interruption and advertisers are happy because integrated product placements are un-skippable, immersive and engaging. The AdFabric product placement technology unlocks new and sustainable advertising revenue for publishers while supporting an excellent consumer experience.
  • Media is going through a fundamental shift: Consumers are switching from a preset bundle of media to an a la carte menu of subscriptions and they can “vote on media preferences with their wallets” for the very first time. ANTENNA provides best-in-class market-level measurement of key purchase and subscription metrics across the subscription media market. We exist to help subscription media operators gain market context and competitive intelligence so that they can effectively run their subscription businesses.