Search results for "AI"
DCN’s must reads: week of November 12, 2020
Here are some of the best media stories our team has read so far this week: Adweek | Publishers Look Beyond Politics to Mitigate Deflating ‘Trump Bump’ (5 min read)…
Widening the funnel: Where are news sites finding new subscribers?
Nobody ever said subscription success was easy. Yet over the last few years, the press in the U.S. and U.K. have had some things stack up in their favor. Political…
Why product is the best subscriber-retention strategy
The subscription model is not new, but it has taken on a new significance. Over the past seven years, revenue for all subscription companies – from software to healthcare –…
Newsrooms evolve amidst the pressures of 2020
It’s an unprecedented time for individuals and industries. The forces of 2020 continue to reshape the media business — from a radical shift in work environments to calls for racial…
Text-to-speech is the audio opportunity no one’s talking about
Audio articles are making quite a noise in publishing. Podcasting may be hogging the headlines. But creating features and news that your audience can listen to is an audio opportunity…
OTT subscriber acquisition strategies for a new reality
Amidst the gloom of a global pandemic, the rapid growth of OTT subscriptions has sounded a rare positive note: it is estimated that global revenues for the sector will grow…
DCN’s must reads: week of November 5, 2020
Here are some of the best media stories our team has read so far this week: The Verge | Apple TV Plus one year later: still on trial (5 min…
How publishers can develop a content-to-commerce strategy
For quality publishers with strong consumer relationships, a content-to-commerce strategy offers a valuable revenue diversification approach. The International News Media Association’s (INMA) new report, Content-to-Commerce Brings Revenue in Post-Advertising World,…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the presentation. Link will appear below the speaker’s headshot. Legal…
Cutting through the noise: podcast marketing tactics from NPR, Vox Media and WaPo
Media companies continue to flood podcast platforms with new launches. The attraction is clear: a much-needed and potentially lucrative source of revenue. An additional venue in which to engage with…
DCN’s must reads: week of October 29, 2020
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Quibi Is Hollywood’s Biggest Short-Form Failure—but Not Its First…
By prioritizing context and understanding over “attention,” Vox Media is poised for growth
Dave Constantino, Senior Director, Client Development of Oracle Data Cloud talks to Edwin Wong, SVP of Insights & Innovation at Vox Media about how strategy and tech power advertiser flexibility, immersive…