Search results for "AI"
DCN’s must reads: week of December 3, 2020
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Google, Facebook and Amazon Gain as Coronavirus Reshapes Ad…
Legal and Legislative Committee Call
Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content. Only Digital Content Next Publisher members may attend. Contact DCN…
What the future looks like for OTT
In 2020, the over-the-top (OTT) landscape shifted greatly, ushering in a new era for subscription-based OTT video streaming services. New players like HBO Max, Disney+, and Peacock joined the scene….
Streamlined streaming: How to improve newsroom efficiency
With a rapidly evolving digital media landscape, it’s not surprising that media companies — newsrooms in particular — have faced new challenges and new pressures. A significant decline in traditional…
Checklist for effective advertising environments: brand fitness, quality, trust
It is essential for marketers to question the efficacy of the outlets where they place their advertising campaigns. They must choose channels that provide a positive impact on the brand…
Rethinking ad production for connected TV
Connected TV presents some inherent trade-offs, like more limited targeting capabilities as well as a complex and heterogeneous array of devices. And, of course, there’s the viewing environment. In part…
8 ways media companies can diversify revenue
Traditionally, many media companies earned the bulk of their revenue from display advertising. But as the pandemic continues, media companies face an increased need to explore more innovative models of…
DCN’s must reads: week of November 19, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | Zuckerberg and Dorsey Face Harsh Questioning From Lawmakers (15…
Alexa, can I trust this news service?
No, not that Alexa. Many years before Amazon hatched the infamous brain inside of their smart devices, there was another Alexa on the Internet. The original Alexa started as a 1990s plug-in for web browsers before it was…
The next step in engaging audiences: personalized news content delivery
Legacy news outlets have traditionally tried to be all things to all people. They’ve broadly served up content in a shotgun approach that has them competing in increasingly crowded spaces….
Evolving culture and tech savvy critical to publishers’ subscription strategies
Even prior to Covid-19, premium publishers were turning to audience revenue, mainly in the form of subscriptions, to grow profits. In an uncertain ad market, consumer offerings are critical for…
To understand where the cookie is headed, let’s look at its history
Note: This is the first article in a two-part series. Almost a year ago, Google announced that Chrome would sunset support for third-party cookies by the end of 2021. These…