Search results for "AI"
How to combat ad fraud spikes during the holiday season
The holiday shopping season was once a time of packed stores and crowded gallerias. These days, people are much more likely to stay home and do their shopping from the…
Publishers show digital growth amidst pandemic closures and consolidations
Digital subscriptions have helped shape a stronger business for publishers. FIPP’s latest Global Digital Subscriptions Snapshot (Q3 2020) shows that subscriptions are serving to support publishers during the pandemic. In fact, research…
DCN’s must reads: week of October 22, 2020
Here are some of the best media stories our team has read so far this week: Rolling Stone | Has Covid Leveled Peak TV? (10 min read) Mother Jones |…
Here are 3 big changes coming for digital media
In case you haven’t heard, there is an election coming up in a couple of weeks. Regardless of which party wins, the public policy landscape for digital media is likely…
Covid-19 presents opportunities for audience-focused publishers
A life-changing event is when something happens that reshapes everything in your life. And many people see the pandemic as a life-changing event. We’ve altered our work environment, transformed our…
To win in the digital ad game, focus on the end (user)
Lately, every week brings more news of sweeping changes from the media world’s tech titans to their platforms and ad policies. And none of them are more alarming than the…
DCN’s must reads: week of October 15, 2020
Here are some of the best media stories our team has read so far this week: Vanity Fair | “Journalism Needs Help to Survive This”: Despite a Crushing Spring, the…
How Vox Media uses its podcast network to grow franchises
Vox Media has become a podcasting powerhouse, with more than 200 shows across multiple categories. From news and tech to culture, comedy and sports, the publisher is seen as a…
How machine learning improves header bidding
If you have worked in the digital space in the past few years, you’ve likely encountered the term Machine Learning (ML) in some context. For those of us who aren’t…
How content companies can ring in the revenues this holiday season
There’s no precedent for holiday shopping this year. It could be muted, or it could be massive. If data from the 2008 financial crisis is a guide, then holiday shopping…
Five tips for running (much) better online events
This year, we’ve all swapped physical conferences for online ones. Socializing over tiny sandwiches and buffet lines has been replaced by what feels a bit like one long Zoom call….
How NowThis’ new channel plans to tackle climate in a crowded video ecosystem
When you’re launching a new brand amidst multiple global crises, it helps to hone your focus and target audience. That’s part of the thinking behind NowThis Earth. The new channel…