Search results for "AI"
Publishers go beyond diversity reports and make plans for action
Last summer’s Black Lives Matter movement served as a catalyst for change in the workplace. Ignited employee voices and their frustrations filled Slack channels and social media postings. As more…
OTT disrupted cable television and film. Is the news next?
The decline of cable TV is not news. Ever since streaming services offered consumers entire seasons of their favorite shows – affordably, on demand, and ad free – cable has…
DCN’s must reads: week of March 11, 2021
Here are some of the best media stories our team has read so far this week: NBC | Biden is loading up his administration with Big Tech’s most prominent critics…
Tech and Product Innovation Series #5 – User behavior modeling to maximize revenue at Bloomberg Media
Bloomberg Media launched a digital subscriptions business with a paywall in May 2018. To drive subscriptions and maximize revenue, the Data Science and Engineering team applied machine learning techniques to…
What publishers can learn from D2C brands (who learned it from them)
Successful D2C brands have a strategy for each and every customer touchpoint. This new crop of startups have made this specific way of marketing and selling into a model all…
Building your sandcastle in the privacy sandbox
Last year we warned about the imminent approach of a new consent economy, born out of privacy regulations, that would completely reshape the ad tech ecosystem publishers have used to…
Consumers say they value their data privacy, but do little to protect it
Online data collection continues to dominate the digital industry’s dialogue. Rulings on data practices are evolving as more states propose and pass consumer data protection and privacy acts. Building a…
How cookie deprecation puts publishers in a sweet spot
Among the many changes witnessed in 2020, cookie deprecation has sparked conversation throughout the industry. Technological shifts, driven by browsers, alongside increased privacy legislation combine to create new challenges for…
Local news is suffering. So are underserved communities
Local news outlets have been on the ropes for a while, and this year is no different. Competition for digital advertising has been fierce, and it is well documented that…
The year of publisher-driven identity
Many publishers have not realized the full promise of programmatic advertising. And that is largely thanks to the use, and misuse, of third-party cookies. By providing user information access to…
DCN’s must reads: week of February 25, 2021
Here are some of the best media stories our team has read so far this week: CNN | Australian law is hailed as ‘a big win for the news business’…
We must address the war on women journalists, online and offline
Women journalists work on the frontlines of online and offline violence. In the past three years, The Coalition For Women In Journalism (CFWIJ) has documented a significant rise of organized…