Search results for "AI"
Protecting ad revenue and prioritizing transparency in mobile
Mobile internet usage continues to climb and 90% of mobile internet usage is spent in apps. This trend is only accelerating due to the global pandemic, which forced consumers to…
Capitalizing on context: What if the value of news isn’t what’s new?
Subscription growth is expected to scale far more quickly than digital advertising. So, it is fair to say that many papers’ survival is predicated on perfecting a paywall strategy. To…
DCN’s must reads: week of February 18, 2021
Here are some of the best media stories our team has read so far this week: CNN | Facebook bans news in Australia as fight with government escalates (6 min…
DCN leads new era of quality content signaling with trust.txt
Since its founding, Digital Content Next has been at the forefront of emphasizing the importance of brands as proxies for trust and advancing the future of trusted news and entertainment. …
When Apple closes a door, malvertising opens a window
A lot of mobile app developers are looking toward March and sighing something along the lines of: “It’s been fun, but the salad days are coming to a close.” As…
Legal and Legislative Committee Call
Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content. Only Digital Content Next Publisher members may attend. Contact DCN…
Journalistic practices evolve to address misinformation and trust crisis
Journalists strive to present fair and balanced reporting. If they do their job well, they become respected authorities of the subject matter. In today’s environment of fake news and misinformation,…
Cross-industry strategies for customer acquisition in media
There is a lot that the OTT and publishing industries can learn from each other in terms of acquisition strategies. With a bit of adaptation, each could improve customer signups in…
DCN’s must reads: week of February 11, 2021
Here are some of the best media stories our team has read so far this week: CNBC | Now that Trump’s gone, media companies will have to figure out how…
3 insider tips to enable unified cross-channel measurement
With billions of dollars transacted on metrics that didn’t exist a few years ago, precision and rigor in detailed measurement matter more than ever before. Yet connecting and rationalizing fragmented…
Consumers of news on social media know that it is often inaccurate
Social media continues to grapple with the spread of misinformation on their platforms. And consumers know this. Regardless, they continue to use social media as a primary news source. According…
Trends, media models and platform regulation take center stage at the 2021 DCN Next: Summit
Held virtually and expanded to five days, the 2021 edition of the member’s-only DCN Next:summit (February 1-5) was certainly unlike any that came before. Fittingly, CEO Jason Kint kicked things…