Search results for "AI"
4 proposals for navigating post-cookie identity
In early March, Google announced that it was committing to its FLoC method of targeting and would not support alternative identifiers in any of its adtech products. The industry had…
Going beyond diversity, the Maynard 200 program fosters true equity
Many white Americans—and American corporations—were shocked into a recognition of America’s ingrained racism, past and present, by the brutal drama that played out in 2020 on the blacktop of a…
Gannett’s Kelly Andresen talks revenue, regulations, and future growth
Publishers and advertisers need to be proactive about engaging with their potential customers where they are. And where they are, regardless of age or income group, is consuming content on…
Identifying optimal subscription management practices
In the wake of the pandemic-era rise in subscriptions, news publishers are intently focused on retaining subscribers. Reducing churn and increasing retention are fundamental business practices of any subscription business….
3 ways publishers can fight fraud before it impacts revenue
Announced earlier this month, the discovery of the “SneakyTerra” fraud scheme showed how an organized instance of fraud could impact more than 2 million devices a day. If left unprotected,…
Why POPSUGAR is doubling down on fitness even as gyms reopen
When the Covid-19 pandemic shut down gyms across the United States last year, people were forced to get creative with their workouts. POPSUGAR met the moment by bulking up its…
Farewell cookies, hello true omnichannel experience
While we all know the end is coming, we’d usually rather not contemplate it. That’s the approach most media and adtech companies have taken toward cookies over the past year…
5 trends that will make you rethink your content delivery platform
Digital publishers face serious competition for readers at a time when customer loyalty is eroding. More than ever, readers want fast, personalized digital content regardless of device, platform, or location….
Continuous connection as a business model
Social media encourages uninterrupted connectivity. With mobiles in hand and alert settings activated, consumers are continuously connected to social platforms. How does the desire for continuous connectedness impact the consumer…
DCN’s must reads: week of March 18, 2021
Here are some of the best media stories our team has read so far this week: Local News Initiative | How Newsrooms Are Building Better Paywalls (7 min read) USA…
Future focus: Inside the business of kids’ media
In the constant scramble for sustainable, long-term audience growth, an increasing number of media companies are placing their bets on news products aimed at kids. Since last April, Lester Holt…
Retiring third-party cookies: Stop panicking and start planning
Last January, Google announced the end of third-party cookies by 2022. The industry went into a frenzy. All the while, Google forged ahead quietly on its own. Occasionally, it would…