Search results for "AI"
Legal and Legislative Committee Call
Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content. Only Digital Content Next Publisher members may attend. Contact DCN…
Discriminatory optimization: Social algorithms conflict with marketing plans
Research findings show that ad delivery optimization can often skew the exposed audience by gender or race. Specifically, research found that Facebook algorithms used to optimize a target audience discriminated…
Instead of scrabbling over the triopoly’s crumbs, publishers must unite
Recently, when I was reading an article in the The Wall Street Journal about our industry, it became apparent to me that web publishers, who spend millions of dollars every…
DCN’s must reads: week of April 15, 2021
Here are some of the best media stories our team has read so far this week: Wired | Antitrust and Privacy Are on a Collision Course (9 min read) The…
Latino audiences translate to revenues
Earlier this year, VIX was acquired by Spanish-language content leader Univision. It was the culmination of a six-year journey, which started out as my effort to disrupt, well, Univision. Around…
How to choose the right approach – and solution – for a cookie-less world
The demise of third-party cookies offers an opportunity for the digital advertising industry to rebuild on a better foundation. This is particularly true for publishers who are willing to leverage…
What Hulu’s AVOD success story tells us
Streaming video has long been synonymous with Netflix. However, ad-supported services (AVOD) has started growing in share. According to Nielsen, a third of U.S. streaming households use a AVOD service…
The race is on for publishers and brands to leverage first-party data
Privacy regulations and browser updates are restricting the use of personal identifiers and customer data gathered via third-party cookies. Needless to say, this is causing no little disruption to the…
Accountability and opportunity go hand in hand
Relationships matter. As humans, we diverge from acting out of self-interest to accommodate the people with whom we have relationships. This might mean little things like saying “thank you” or…
DCN’s must reads: week of April 8, 2021
Here are some of the best media stories our team has read so far this week: The Atlantic | Scale Was the God That Failed (7 min read) Digiday |…
With a mix of ads and subs, The Weather Company’s forecast looks good
The demise of identifiers such as third-party cookies or Apple’s IDFA presents both challenges and opportunities for publishers. Some complain performance marketing will take a hit. This would force marketing…
What publishers need to measure for healthy header bidding
Header bidding has become an essential component of most publishers’ ad monetization strategies, enabling better inventory fill rates and higher revenue. It allows publishers to receive bids from multiple trading…