/ An inside look at the business of digital content
Archive
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Incontext Video
Streaming and advertising: A classic tale—with a twist
December 19, 2024 | By Charlotte Henry – Independent Media Reporter
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Incontext Advertising
4 Improved monetization paths for publishers in 2025
December 16, 2024 | By Jason Kalin, Chief Business Officer – Nativo -
Incontext Revenue
Beyond subscriptions and advertising: 5 proven revenue tactics to try
December 12, 2024 | By Damian Radcliffe, Carolyn S. Chambers Professor in Journalism – University of Oregon -
Incontext Revenue
2024 in review: Trends in digital media monetization
December 11, 2024 | By Simon Klein, Global SVP Supply – Teads -
Incontext Revenue
Redefining media revenue: the search for new ‘DVD sales’
October 31, 2024 | By Richard E. Brown, Media Revenue Consultant -
Incontext Video
How Crooked Media leverages video for podcast audiences
September 26, 2024 | By T. J. Raphael – Independent Media Reporter -
Incontext Policy
How Meta’s news ban reshaped Canadian media
September 12, 2024 | By Jessica Patterson – Independent Media Reporter -
Incontext Revenue
The Economist on the value of consumer research
August 1, 2024 | By Esther Kezia Thorpe – Independent Media Reporter -
Incontext Revenue
Media organizations must be smart about cost management
July 24, 2024 | By George Adelman, Principal – FT Strategies and
Jhanein Geronimo, Associate Consultant – FT Strategies -
Incontext Revenue
How media companies can succeed in podcasting: Slate’s secret
July 18, 2024 | By T. J. Raphael – Independent Media Reporter -
Incontext Advertising
How brands’ LGBTQA+ ad-pullback impacted publishers
July 17, 2024 | By Brett House, SVP, Product GTM & Strategy – MediaRadar -
Incontext Advertising
A post-cookie revenue risk and revenue replacement playbook
July 1, 2024 | By Art Muldoon, CEO – ArcSpan Technologies