Search results for "AI"
Focus on the customer journey to retain subscribers
Inflation often triggers consumers to assess their budgets and rethink essential spending and lifestyle changes. Included in this evaluation are subscription choices. New research, Subscription Economy: a Transformed World, from…
6 ways media companies use AI to meet their strategic needs
From audience analytics to programmatic advertising and automated story creation, media companies have used Artificial Intelligence (AI) for some time. However, this technology is rapidly maturing and opening up new…
How media brands can pave a path to more sustainable outcomes
Although COP27 has finished for another year, and the environmental torch may have been momentarily passed on by politicians, sustainability remains an important issue. For example, the International Publisher Alliance…
It’s time for publishers to leverage AI like social media giants do
The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships…
Advertisers and consumers are losing faith in Facebook. So what’s next?
Findings from the “2022 SME Advertising Study” by CoLab Media Consulting — a study so new that the full results have not been released yet — reveal that many advertisers…
How publishers can ride the retail media wave
It ain’t hype anymore—retail media is real, and it is spectacular. eMarketer calls retail media the “third wave of digital advertising,” with U.S. ad spend expected to hit $41 billion…
How Mail+ delivered nine major updates in two years to deliver 300% subscriber growth
The U.K.’s DMG is a media heavyweight by most measures and the group’s Daily Mail ranks close to the top on any chart for online newsbrands. In terms of web…
Most paid subscriptions are for streaming services. Learn how they win customers
In a recent survey about the impacts of the pandemic and the overall sentiment of U.S. subscribers, Recurly found that 87% of respondents have a subscription to at least one…
How to drive registered users to become paid subscribers
Getting a user to register is far easier than getting a user to pay—users shown a registration offer have a 1.69% median conversion rate, vs. 0.26% for a paid subscription…