Search results for "AI"
Friend or foe: is AI the latest big tech assault on media revenues?
Every once in a while, a trend rippling through the digital media industry that springs up from the trade publications and into general-interest media. The launch of ChatGPT has been…
Generative AI: threats and promise for a new world
At DCN, we’ve been diving deep into Generative AI – trying to understand what it is and what it isn’t and sort through the implications for professional content creators. We…
How publishers can reclaim their audience relationships
Today’s advertising experience can feel like a daily exercise in pain and frustration as users navigate bizarre offers and deceptive ads promoted by shady advertisers. The digital media industry faces…
3 tools to make media companies stand out in the age of AI
Artificial intelligence chatbots such as OpenAI’s ChatGPT and Microsoft’s BingGPT have generated lots of buzz lately, much of it centered around how helpful or harmful these tools might be for…
Media execs weigh risks, challenges of generative AI
For a decade, artificial intelligence (AI) has enabled digital media companies to create and deliver news and content faster, to find patterns in large amounts of data, and engage with…
Spilled ink: How to prevent AI from vacuuming up your business model
The many profound possibilities for creators leveraging artificial intelligence have been quietly heating up over the last decade. So, what really changed in the past few months? Certainly, the clever…
How to transform content distribution with AI
Any publisher will tell you how costly it can be to create innovative, attention-grabbing content that resonates with audiences and moves them to engage. But the stakes are even higher…
Retail media: the hot trend media execs can’t afford to ignore
In the rapidly changing landscape of digital advertising, retail media is fast emerging as a powerful new force. According to GroupM, global advertising revenues directed to retail companies already accounts…
Brand content will explode with AI. Are publishers ready to capitalize?
As artificial intelligence (AI) continues to evolve, we see more and more examples of AI-generated content in our daily lives. It is only a matter of time before brands start…