Search results for "AI"
Clickbait ads have no place in publishers’ monetization strategy
When the sole motive is profit, publishers fail. Clickbait creative may generate short-term revenue, but it sharply degrades user experience. When publishers put consumers at the center of their monetization…
What retailers’ approach to personalization can teach publishers
Retail brands with a data-driven approach to commerce have captured consumers through the pandemic. They’ve done so by leaning on personalization through targeted messaging, relevant offers, and orchestrated campaigns across…
Collaborative models of journalism offer sustainability
The Center for Cooperative Media sees collaborative journalism as a way to share power among journalists, readers and others to deliver information that centers and addresses people’s needs. They believe…
Five data integration pain points (and how to avoid them)
Many digital media companies are looking for more efficient ways to manage their data. Well-managed data allows teams to extract actionable insights about the metrics that matter to them. They…
Optimizing your supply path requires a scalpel not a chainsaw
Dean Kamen, the brilliant engineer who invented both the Segway and iBOT once said that every innovation eventually becomes a double-edged sword. Initial positive outcomes will inevitably need to be…
How AI can provide publishers with the identity advantage
The post-cookie era of digital advertising is approaching. Google may have postponed its plan to remove third-party cookies, but the result remains the same: industry players must prepare for a…
Zero-party data is a publisher’s secret weapon against big tech changes
Every time there’s a big change in how Apple, Google, or Facebook works with publishers, a touch of panic can be felt in the air. Yet, we’ve all survived seismic…