Search results for "AI"
Understanding low-trust audiences and how to reach them
Mental shortcuts, snap judgments, gut feelings: everyone uses these to some degree while navigating an increasingly overwhelming news landscape. However, new research finds that these instant reactions are even more…
Why advertisers are embracing addressable TV
TV has long been a staple in the American household. Last year, it was estimated that there were 122 million TV households in the U.S. Despite all of the fragmentation in…
The battle for cross-platform measurement has created the perfect storm
Measuring viewing habits is nothing new in the media industry. However, the shift from traditional TV to streaming has sent the U.S. industry into a tail spin, with 86% of…
DCN’s must reads: week of April 14, 2022
Here are some of the best media stories our team has read so far this week: LinkedIn | Everything You Wanted in Digital Advertising (12 min read) MediaPost | Viva Video:…
Three strategies to help publishers maximize the ecommerce opportunity
As online shopping habits evolve, ecommerce is becoming an increasingly attractive revenue opportunity for publishers. We can’t predict what will happen as the pandemic wanes, but prominent studies suggest that…
Research highlights the need for diversity in media leadership
Diversity in news media matters because it offers a voice to underrepresented communities and helps provides education to break down the barriers of prejudice. When the news media provides structural…
Reaching a new value equilibrium between the buy-side and sell-side
Why does there exist such a chasm between the buy-side and sell-side of the digital media industry? Despite all the personal work interactions, conference events, career longevity and deep relationships,…
DCN’s must reads: week of April 7, 2022
Here are some of the best media stories our team has read so far this week: Digiday | In graphic detail: What trends we can see from publishers 2021 earnings…
For Axios, social audio builds journalists’ profiles and skillset
For the last two years, social audio platforms have provided space hang out and chat. Businesses, brands, and groups have found that social audio fills a gap they were missing…
Interactive offerings and rich archives put the plus in CNN streaming
CNN is not new to digital. Its first iOS offering dates back to 2014. Things have changed a lot since then, though. Today, the market is overflowing with more than…
Media companies build trust when they address audience concerns
No other business sector has more cultural relevance than media. Media shapes perception, but public perception deeply affects the media industry. Because of this, media companies need to identify the…
Supply-side influence: Make the most of a dynamic ad landscape
February 2022 saw The Trade Desk announce the launch of OpenPath: a new tool which connects advertisers directly to premium publishers. Hot on the heels of this announcement, both Pubmatic…