Search results for "AI"
Mobile and video offer publishers a huge contextual advertising opportunity
To paraphrase L.L. Cool J, “Don’t call it a comeback. Contextual advertising has been here for years.” However, more recently behavioral targeting has been hogging the spotlight because it allowed…
DCN’s must reads: week of March 31, 2022
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Streaming Audio Climbs the Charts With Marketers, but Some…
Can CTV avoid the pitfalls that plague digital advertising?
Nobody doubts the power of television. It retains huge audiences, commands enormous ad spends, and influences discourse at all levels of society. Those strengths largely remain despite the ongoing issues…
How differentiation and education will shape the next phase of streaming
Video is exploding, and new services and platforms are popping up right and left. From broad TV platforms categories like SVOD. FAST, and vMVPD, the wide range of products and…
30 years of the website: 5 lessons for the next 30 years of content delivery
It’s been 30 years since Tim Berners-Lee launched the world’s first website. Throughout human history, new methods of communicating, recording, and sharing knowledge have spurred major technological revolutions. Just as the…
Publishers need user login to maximize the value of cross-device tracking
Most marketers today recognize the importance of understanding the subscriber journey and personalizing user experiences. But to fully understand a customer, digital publishers must look beyond the content a person…
How to build user and advertiser trust with Trust.txt
In the vast world of online media, it can be hard to tell what’s real and what’s not. Fake websites spread disinformation and some even profit off of the hard…
Apple and California are pushing advertising to adapt. That’s a good thing.
For far too long, many have falsely equated the value of digital advertising as the ability to track consumer behavior. This belief, and much of the marketing strategy it inspired,…
DCN’s must reads: week of March 24, 2022
Here are some of the best media stories our team has read so far this week: The Atlantic | How Western News Is Getting Around Putin’s Digital Iron Curtain (7…
Publishers: Read the comments to find misinformation you need to debunk
Uncertainty has been prevalent over the past couple of years thanks largely to a deadly and contagious virus. That’s only been exacerbated by right-wing extremism triggering dangerous protests in two…
How contextual increases trust – and revenue
As the industry leans into context-based buying methods, it becomes even more clear why marketers are revolutionizing their advertising strategies with a focus on relevance. In fact, as the deprecation…
How publishers can combat active and passive subscriber churn
The subscription journey doesn’t end at conversion — it’s really just getting started. No matter how successful your subscription program is, you’ll always have customers on the edge of churning,…