Search results for "AI"
In 2024, media companies must hit the platform reset button
It’s been a long time coming. But 2023 has signaled that it’s finally time for publishers to reconsider the volatile, often one-sided, relationship that many of them have with some…
DCN’s must reads: week of December 14, 2023
Here are some of the best media stories our team has read so far this week:
Media execs share strategies for navigating a challenging market in 2024
The media industry continued its remarkable transformation in 2023, with shifts in audience behavior and the emergence of AI as a potential threat to newsrooms. As we head into an…
Reputation matters. Don’t bend under platform pressure
People are increasingly opting out of the news. According to the Digital News Report 2023 from Oxford University’s Reuters Institute, 36% of people around the world sometimes or often actively…
DCN’s must reads: week of December 7, 2023
Here are some of the best media stories our team has read so far this week:
Reflecting on 2023: Seven pivotal trends in digital media monetization
As 2023 draws to a close, it’s a good time to reflect on the pivotal consumer and market trends that have shaped the digital publishing world for our content and…
Three ways publishers can grow ad revenue in 2024
In the past year, publishers have weathered several storms. In particular, they’ve grappled with a downturn in ad revenues due to traffic and signal loss. At the heart of this…
How NPR’s audience-first approach drives advertising success
Savvy publishers know that balancing user experience with the need to drive revenue is key to thriving in today’s media marketplace. For NPR—where donations from an engaged and loyal audience…
DCN’s must reads: week of November 30, 2023
Here are some of the best media stories our team has read so far this week:
How publishers can unlock the commerce opportunity
Commerce media—advertising that connects shoppers with products and services throughout the buying journey across both physical and digital touchpoints—is on the rise. Advertisers are set to spend $125.7 billion with retail…
The TV industry shows mixed results in employment diversity
Constituting about 43.1% of the U.S. population in 2022, people of color will become the majority within a couple of decades. However, despite some minor gains in 2021-22, people of…
Data clean rooms are not one size fits all. What do you really need?
Right now, publishers and advertisers have data collaboration firmly on their minds. That’s because collaboration is key to driving the most value from their respective first-party data. And there are…