Search results for "AI"
Diversification strategies for the news media industry
Despite the fact that the industry has been discussing the importance of revenue diversification for at least a decade, news media organizations remain largely undiversified. In a recent study examining…
Confidence can rebuild trust in news media
If you were fortunate enough to have a grandmother like mine, who served as both a protector and a source of wisdom, count yourself among the blessed. Recently, I’ve found…
DCN’s must reads: week of April 18, 2024
Here are some of the best media stories our team has read so far this week:
Legal and Legislative Monthly Virtual Meeting
The DCN Legal and Legislative Committee’s monthly virtual meetings summarize and comment on important policy, legal, and legislative news surrounding digital content. Agenda: Update on Federal Privacy, Kids Safety and…
Election coverage for better engagement, retention and revenue
More than half of the global population will vote in 2024, marking a massive year for politicians, voters, and the media. However, trust in the news is waning, news avoidance…
Bust newsroom burnout without breaking the bank
Burnout among newsroom employees has risen to critical levels. According to a recent study by the Reynolds Journalism Institute (RJI), 84% of current journalists and 88% of those formerly employed…
How streamers can optimize viewer experience through ad podding
Today’s viewers are used to watching their favorite content across a variety of platforms and services. And an increasing number of these are ad supported. Ad-supported environments are a win-win…
DCN’s must reads: week of April 11, 2024
Here are some of the best media stories our team has read so far this week:
Kilkaya
Kilkaya‘s analytics suite empowers publishers with customizable KPIs, driving smarter decision-making through features like real-time analytics, A/B testing, tailored dashboards, user segmentation, and comprehensive insights into video performance, subscriptions, and…
How publishers can use taxonomies to maximize monetization
It is not shocking to say that that content is the core value proposition of a publisher. However, it is shocking how frequently publishers fall short in dimensionalizing the full…
How to engage young news consumers
Young news consumers understand the value that news can play in their lives, but are often disinterested in it or frustrated with how it’s being delivered to them. It isn’t…
Rappler invests in community to support the future of news
A few years ago, social media platforms were seen as the “digital town square,” where people could come together in communities around shared interests and passions. But as the platforms…