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InContext / An inside look at the business of digital content

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Kilkaya

April 8, 2024 | By DCN

Kilkaya‘s analytics suite empowers publishers with customizable KPIs, driving smarter decision-making through features like real-time analytics, A/B testing, tailored dashboards, user segmentation, and comprehensive insights into video performance, subscriptions, and sales.

Furthermore, Kilkaya’s AI facilitates the creation of automated, personalized homepages and article recommendations, highlighting quality content to ensure it doesn’t get overlooked in the rush of fleeting news stories. This tool, driven by Kilkaya’s reactive AI, offers an unprecedented level of 1-to-1 personalization, tailoring content experiences for each user, which enhances engagement, fosters loyalty, and accelerates subscription growth, transforming the landscape of content personalization.

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