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Mobile and video offer publishers a huge contextual advertising opportunity
To paraphrase L.L. Cool J, “Don’t call it a comeback. Contextual advertising has been here for years.” However, more recently behavioral targeting has been hogging the spotlight because it allowed…
Data and revenue diversification dominate publisher strategies
Publishers continue to remain highly focused on revenue diversification and the value of first party data according to new research from the Association of Online Publishers (AOP), a UK industry…
It is time for publishers to take back control
The adtech ecosystem hasn’t always been easy for publishers to navigate. Managing complexity around data privacy, dealing with opaque fees, and working around anti-competitive behavior has become standard operating procedure….
Zero-party data is a publisher’s secret weapon against big tech changes
Every time there’s a big change in how Apple, Google, or Facebook works with publishers, a touch of panic can be felt in the air. Yet, we’ve all survived seismic…
How publishers can drive direct-sold advertising success
Direct-sold advertising is a win-win for publishers and advertisers. Publishers get more control of how to package and price their inventory without as many intermediaries taking a cut. And advertisers…
Media companies need a privacy and data management roadmap
If you find it challenging to keep up with changes in privacy standards and regulation, you’re not alone. Twenty states have passed comprehensive consumer privacy laws, and more are expected…
4 Ways publishers can leverage AI to improve monetization
Generative AI represents the most disruptive force to hit the media space since the dawn of digital publishing. It’s understandable that right now, in 2024, a lot of the headlines…
How publishers can unlock the commerce opportunity
Commerce media—advertising that connects shoppers with products and services throughout the buying journey across both physical and digital touchpoints—is on the rise. Advertisers are set to spend $125.7 billion with retail…
Digital media’s successful symbiosis of subscription data and advertising
If content is king, then context is God. As third-party cookies vanish in the rear view mirror, first-party data is moving media companies to pole position for advertisers. So how…
What’s behind digital media’s confidence – and priorities?
The Association of Online Publishers’ (AOP) new report, Digital Publishing: Outlook and Priorities 2023, offers insight into this year’s top priorities for media companies – which unsurprisingly featured revenue growth. Publishers…
User privacy and revenue are directly linked for publishers
It seems we’ve entered an era where an increasing ratio of stories on the advertising industry are opining on what new regulations may come to pass or when big tech…
The cracks in Google’s adtech façade are starting to show
Behind the scenes, Google is flailing – despite its predictably tight control over industry narratives. The underlying shockwaves stem from an increasingly widespread understanding of Google’s dominant role over the…