Search results for "cookie deprecation"
Tracking cookie deprecation: a timeline
In November 2019, Pew Research found that the majority of Americans think that their personal data is insecure, that data collection poses more risks than benefits, and believe it is…
How cookie deprecation puts publishers in a sweet spot
Among the many changes witnessed in 2020, cookie deprecation has sparked conversation throughout the industry. Technological shifts, driven by browsers, alongside increased privacy legislation combine to create new challenges for…
A post-cookie revenue risk and revenue replacement playbook
Regardless of how many times Google delays its cookie phase out, publishers need to understand what’s at stake for them in the advertising ecosystem post third-party cookies. Media companies also…
Are you ready? Two-thirds of publishers aren’t prepared for a cookieless future
The digital media landscape is on the brink of a transformative shift with the impending phase-out of third-party cookies. Despite Google’s latest delay, adoption is slow while the urgency for…
4 ways media execs can turn the death of cookies to their advantage
After what seems like an endless amount of anticipation, Google will begin phasing out third-party cookies in Chrome in six months, and fully within the next year. At this point,…
Publishers push past the cookie and take control of their data destiny
The start of 2021 seems like a lifetime ago by any measure. But if you work in the world of digital advertising, the landscape certainly looks very different today than…
How the Associated Press is charting its cookieless future
As one of the world’s oldest and most respected publishers, the Associated Press (AP) knows the importance of preparing for changing times. Amidst the deprecation of third-party cookies, publishers are…
Preparing measurement for the post-cookie data divide
The post-cookie world is facing a measurement problem. There is plenty of talk surrounding FLoCs, Unified IDs, first-party data, contextual advertising and more. However, there is not enough conversation about…
Why third-party cookies should be dead to you (regardless of what Chrome does)
On June 24, Chrome shook the industry once again by announcing it will delay the deprecation of the third-party cookie, which was expected to be in 2022. When the news…
Here’s how publishers are preparing for the cookie-less era
Apple’s June iOS 15 announcement was the latest in a series of initiatives from large tech companies focused on consumer privacy. For a long time, consumer trust has eroded due…
Building a 360-degree customer view to thrive in post-cookie publishing
Last year was a whirlwind ride in ad land. Publishers navigated through a tumultuous period of reduced ad spend, axed campaigns, and overzealous keyword blocking. However, 2021 brings with it…
How to choose the right approach – and solution – for a cookie-less world
The demise of third-party cookies offers an opportunity for the digital advertising industry to rebuild on a better foundation. This is particularly true for publishers who are willing to leverage…