Search results for "cookie deprecation"
To thrive in the post-cookie era, web publishers must act now
As we enter a new year, most tech departments look to create a product creation and upgrade schedule for the year, which then gets divided into two or three-week sprints….
Addressing uncertainty: testing addressability with programmatic curation
The topline: Digital advertising is evolving. The impending changes to addressability, the continued shift to programmatic buying, and the proliferation of new digital identifiers highlight the need for better solutions…
Data collaboration gives power to the publishers
The topline: Given the major shifts in the advertising data landscape, it is critical that media companies develop solutions that satisfy marketers’ needs. Over the last few years, publishers and…
Advanced media strategy: navigating the first-party data shift
The topline: How Dow Jones developed a plan to support revenue and uphold privacy, which required reimagining its approach to engagement and advertising. With the imminent demise of third-party cookies,…
Google, what big teeth you have
The topline: As the media allocates resources for courtroom coverage, remember how high the stakes are: These issues go far beyond the health of the media industry, or the chilling…
What media tech execs are focused on in 2024
The topline: From their vantage, media tech leaders see an increased focus on privacy, personalization, ad innovation and accelerating experimentation that they believe will drive growth in the industry. The…
Advertising strategies: shifting tides from OMP to direct-sold
A data gap is growing in digital advertising as regulators become stricter, users choose cookie-blocked browsers, and Chrome slowly kills the third-party cookie. It has caused addressability in the open…
How media companies can evolve their first-party data strategy
With third-party cookie deprecation looming on the horizon, first-party data is becoming increasingly important for media companies. Advertisers have grown accustomed to the granular targeting that cookies offered and seek…
Media execs can’t afford to sleep on attention
As publishers and advertisers look for privacy-compliant metrics to help evaluate performance and engagement, everyone’s talking about attention – and for good reason. While it may seem easy to view…
Friend or foe: is AI the latest big tech assault on media revenues?
Every once in a while, a trend rippling through the digital media industry that springs up from the trade publications and into general-interest media. The launch of ChatGPT has been…
Survey: Advertisers looking to attention metrics in 2023
Cookie deprecation is approaching and over the past few years the industry has been considering how to fill the gap. Publishers and advertisers are testing alternatives that will allow an…
Commerce has evolved. It’s time publishers did, too.
Consumer buying habits have changed. The shift to online buying—a trend that was accelerated by the pandemic—has changed the face of commerce forever. In the US alone, e-commerce sales reached…