Search results for "cookie deprecation"
Retiring third-party cookies: Stop panicking and start planning
Last January, Google announced the end of third-party cookies by 2022. The industry went into a frenzy. All the while, Google forged ahead quietly on its own. Occasionally, it would…
Post-Cookie Identity, Part 2
In February, Piano’s SVP of Strategy, Michael Silberman led a discussion at the DCN Next: Summit about the deprecation of third-party cookies that led to a dynamic Q&A and lingering…
To thrive in the post-cookie era, web publishers must act now
As we enter a new year, most tech departments look to create a product creation and upgrade schedule for the year, which then gets divided into two or three-week sprints….
Publishers take note: AI is bringing contextual to new heights
The journey toward third-party cookie deprecation has been long and challenging, punctuated by Google’s recent shift to a consumer-led cookie opt-out model. Still, publishers need to keep moving. Actions by…
Four media companies on tackling signal loss with data collaboration
Signal loss makes it increasingly difficult for advertisers to run campaigns across the open web. Traditional methods for prospecting and direct response are particularly impacted, with only 30% of the…
Google’s delays give publishers time for identity experimentation
At this point, publishers know the cookie deprecation drill. You’d be forgiven if you’ve forgotten the very first deadline Google set for deprecating third-party cookies in Chrome. (It was Q2…
Addressing uncertainty: testing addressability with programmatic curation
In the new reality for digital media, advertisers will require a multifaceted approach to targeting and attribution. This approach includes the use of alternative IDs, first-party data, contextual and Google’s…
Data collaboration gives power to the publishers
Over the last few years, publishers and digital marketers have been preparing their data capabilities to withstand third-party cookie deprecation and heightened privacy regulations. Data scarcity is the challenge. And…
Advanced media strategy: navigating the first-party data shift
With the imminent demise of third-party cookies, the digital media industry stands on the brink of a seismic transformation that will create pressure for publishers to adapt quickly and efficiently….
Google, what big teeth you have
Google has issues. Lots of them. Unfortunately for our industry, Google’s issues are our issues too. Last week, I observed a strange turn of events when an eye-opening HouseFresh blog…
What media tech execs are focused on in 2024
The past several years have seen media companies accelerate their revenue diversification, though. We’re also witnessing an increased pace of innovation and spirit of experimentation. That, coupled with crumbling cookies…
Advertising strategies: shifting tides from OMP to direct-sold
A data gap is growing in digital advertising as regulators become stricter, users choose cookie-blocked browsers, and Chrome slowly kills the third-party cookie. It has caused addressability in the open…