Search results for "cookie deprecation"
How media companies can evolve their first-party data strategy
With third-party cookie deprecation looming on the horizon, first-party data is becoming increasingly important for media companies. Advertisers have grown accustomed to the granular targeting that cookies offered and seek…
Media execs can’t afford to sleep on attention
As publishers and advertisers look for privacy-compliant metrics to help evaluate performance and engagement, everyone’s talking about attention – and for good reason. While it may seem easy to view…
Friend or foe: is AI the latest big tech assault on media revenues?
Every once in a while, a trend rippling through the digital media industry that springs up from the trade publications and into general-interest media. The launch of ChatGPT has been…
Survey: Advertisers looking to attention metrics in 2023
Cookie deprecation is approaching and over the past few years the industry has been considering how to fill the gap. Publishers and advertisers are testing alternatives that will allow an…
Commerce has evolved. It’s time publishers did, too.
Consumer buying habits have changed. The shift to online buying—a trend that was accelerated by the pandemic—has changed the face of commerce forever. In the US alone, e-commerce sales reached…
How media companies can protect addressability
As we look toward the rest of 2023 and beyond, it’s clear that respect for consumer privacy will continue to greatly impact digital advertising as a whole. But this shift…
Publishers vs. walled gardens: Can your data tech compete?
Google’s deadline for deprecating third-party cookies has been looming on the horizon for the digital industry for a while now. But at this point in 2023, even with the continued…
How clean rooms can avoid the hype – and stop over-promising
Many industry insiders believe the honeymoon phase is over for data clean rooms. In the face of third-party cookie deprecation, clean rooms were supposed to solve the data scale issues…
Publishers: here’s how to build a resilient audience extension offering
The case for programmatic media buying typically references a common mantra: “Right person. Right time. Right place.” Marketers enjoy the control that programmatic media buying affords them. They have the…
Content drives engagement for advertisers. Here’s how to maximize that investment
Once upon a time, product placement was not a dirty word. Advertising was an art. Ads were tasteful, thoughtful, well-designed, and created to be iconic. During the 90s, the internet…
Why data is media’s revenue diversification differentiator
For the better part of the last decade, there has been a clear case for revenue diversification as the key to sustainable success in media. Dependency on one or two…
A healthy advertising ecosystem begins with contextual suitability
The media industry is undergoing a massive transformation due to rapid technological disruption, changes in global privacy regulations, as well as increased audience fragmentation. Compounding these factors is the cookie…