Search results for "cookie deprecation"
3 tips for lean teams managing multiple subscription sites
Subscription marketing teams are managing more digital media properties than ever after what seems like near-daily announcements about media acquisitions. In light of the growing necessity of digital engagement and…
5 considerations for publishers working on identity resolution
Publishers stand to lose up to $10 billion due to the deprecation of third-party cookies and mobile advertiser IDs (MAIDs), according to McKinsey. Earlier projections by Google indicated that publishers…
Audience trust drives Wirecutter’s affiliate strategy
Affiliate marketing is a dynamic endeavor, with myriad factors driving strategic decisions on how to sustain a healthy revenue stream while maintaining consumer trust. In this Q & A, Leilani…
What’s next for publishers in identity and addressability?
The state of identity in ad tech is overwhelming. The number of proposed solutions for the end of the third-party cookie seems to be endless, with new ID providers, clean…
Publishers hold a strong hand for the future of advertising; now they must play it wisely
Concerns around consumers’ online privacy, particularly how businesses can collect, store, and utilize consumer data, have captured regulators’ attention. The resulting regulations are causing platform-level changes that will force the…
DMPs and SSPs joining forces: a new trend in the privacy era
Digital advertising needs to be rebuilt and reinvigorated. Consumers want better privacy protection, engaging content, and an overall foundation built on trust and transparency to ensure loyalty. To achieve this,…
Supply-side influence: Make the most of a dynamic ad landscape
February 2022 saw The Trade Desk announce the launch of OpenPath: a new tool which connects advertisers directly to premium publishers. Hot on the heels of this announcement, both Pubmatic…
How contextual increases trust – and revenue
As the industry leans into context-based buying methods, it becomes even more clear why marketers are revolutionizing their advertising strategies with a focus on relevance. In fact, as the deprecation…
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
Held virtually January 31-February 3, the 20th annual members-only DCN Next: Summit was a gathering of digital content companies from all over the world. CEO Jason Kint opened the event…
The great privacy reset is here. Publishers, are you ready to capitalize?
The advertising industry needs to adjust its focus from big tech’s micro-changes to the bigger privacy picture. Something is happening at a macro-level that requires more attention than incremental changes…
Viewability + engagement = highly valuable impressions
Imagine that you’re driving down the highway and many of the billboards you pass are facing in the wrong direction. Advertisers paid for their messages to be displayed. However, some…
We’re entering the age of prediction-based marketing
Digital advertising is characterized by constant change, challenges and – fortunately – innovation. One intriguing and enduring industry plotline is the tension between data-driven targeting and user privacy. The narrative…