Search results for "cookie deprecation"
How contextual increases trust – and revenue
As the industry leans into context-based buying methods, it becomes even more clear why marketers are revolutionizing their advertising strategies with a focus on relevance. In fact, as the deprecation…
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
Held virtually January 31-February 3, the 20th annual members-only DCN Next: Summit was a gathering of digital content companies from all over the world. CEO Jason Kint opened the event…
The great privacy reset is here. Publishers, are you ready to capitalize?
The advertising industry needs to adjust its focus from big tech’s micro-changes to the bigger privacy picture. Something is happening at a macro-level that requires more attention than incremental changes…
Viewability + engagement = highly valuable impressions
Imagine that you’re driving down the highway and many of the billboards you pass are facing in the wrong direction. Advertisers paid for their messages to be displayed. However, some…
We’re entering the age of prediction-based marketing
Digital advertising is characterized by constant change, challenges and – fortunately – innovation. One intriguing and enduring industry plotline is the tension between data-driven targeting and user privacy. The narrative…
Diversify your advertising options to drive revenue
Media owners may feel like their cups are half empty. Admittedly, it’s a tough business to be in right now. Certainly, the advertising industry is in the middle of a…
The race is on for publishers and brands to leverage first-party data
Privacy regulations and browser updates are restricting the use of personal identifiers and customer data gathered via third-party cookies. Needless to say, this is causing no little disruption to the…