Search results for "AI"
DCN’s media industry must reads: week of June 6, 2024
Here are some of the best media stories our team has read so far this week:
Survey reveals 2024 referral traffic trends for publishers
Over the past few years, publishers have seen formerly reliable sources of traffic like Google and Facebook dry up, with no new platforms on the horizon to make up for…
How publishers can use predictive audiences to grow revenue
Publishers have faced intense headwinds in recent years when it comes to protecting and growing revenue streams. However, there are some equally powerful tailwinds that the industry needs to acknowledge…
DCN 2H Media Insights Exchange: A Discussion for Benchmark Participants
If your company currently participates in DCN benchmark reports, you can access the Video on Demand by signing into the DCN member center (or create an account) using the link…
Rebuilding the crumbling news Infrastructure
When aspiring journalists ask me whether the media is dead, I always say no. I remind them that while the menu might change, the hunger for news and information never…
DCN’s media industry must reads: week of May 23, 2024
Here are some of the best media stories our team has read so far this week:
The resurgence of rich media ad products
Let’s travel back in time to the digital publishing world of 2014 when programmatic was just beginning its march to ascendancy. At that time, it accounted for just 52% of…
With 1 million subscribers, The Atlantic eyes what’s next
In the age of artificial intelligence, it could be argued that the calculus of content is changing. Since the advent of publishing metrics, the goal has always been more: more…
DCN’s media industry must reads: week of May 16, 2024
Here are some of the best media stories our team has read so far this week:
What Twitch can teach the media about audience engagement
Twitch – the go-to platform for gamers and live streamers – may have something to teach the media about as a news production and engagement. New research shows a generational…
TikTok’s troubles are an opportunity for media companies
As the digital landscape faces the potential U.S. ban of TikTok, media companies are presented with a unique opportunity. TikTok has rapidly emerged as a dominant player in the advertising…
Young people diverge on gender equity. News leaders need to act
Something is shifting with Gen Z. Data from Gallup shows that in the US, women aged 18 to 30 are now thirty percentage points more liberal than men. That gap…