Search results for "AI"
The antitrust trial of the United States v. Google
September 9, 2024 marks the start of the antitrust trial United States v. Google. This follows closely on the heels of the landmark antitrust case in which S District Court…
Is your programmatic data strategy missing the commerce connection?
Commerce data unlocks rich insights into consumer behavior, preferences, and purchase patterns, meaning brands can now craft programmatic strategies with more precision than ever before. The integration of commerce data…
Five expert tips for a successful podcast launch
As more and more media companies and brands hop into the podcasting space, they’re turning to tried-and-true tactics to launch new shows. But podcasts live within a unique ecosystem, and…
DCN’s media industry must reads: week of August 29, 2024
Here are some of the best media stories our team has read so far this week:
Gaps in employee satisfaction with remote work options
Today’s employees are focused on more than just a steady paycheck. To improve their work-life balance, many media professionals seek flexibility when it comes to hours and work shifts – including…
Automating ad operations: turning doers into revenue drivers
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s a paradigm shift happening in…
Four newsletter strategies from leading publishers
Despite the challenges thrown at publishers by obfuscating metrics or deliverability changes, newsletters continue to grow in importance. Media companies increasingly use email newsletters as a key tool for maintaining…
DCN’s media industry must reads: week of August 22, 2024
Here are some of the best media stories our team has read so far this week:
Live streaming audiences are up with new players participating
Fans are spreading their time among an ever-widening variety of platforms and channels when live-streaming video, according to data from the Live Streaming Trends Report. This indicates that, far from…
Delivering seamless viewer experiences for FAST streaming
As the popularity of streaming continues to grow, video content is scattered among many different endpoints. These increasingly include ad-supported offerings in the form of ad tiers or fully free…
5 insights during the intermission between US v Google I and II
As we approach opening arguments of Google’s landmark AdTech trial on September 9th, it is a good time to reflect on the calendar of events leading to this moment. It…
DCN’s media industry must reads: week of August 15, 2024
Here are some of the best media stories our team has read so far this week: