Search results for "AI"
FCC Close to Revealing New Net Neutrality Regulations
FCC Chairman Wheeler is expected to unveil a new plan for Net Neutrality regulations in the coming weeks. If reports prove correct, the new rules would reclassify broadband as a…
WebMD’s New Series “The Future of Health” Hints at the Future of its Video Content Plans
WebMD has signaled an increased emphasis on video with the announcement of its new video series “The Future of Health.” While WebMD is no stranger to video content, it has…
Digging Deep into Attention and Metrics that Matter
I was thrilled to see an industry visionary like Ev Williams tackle the measurement discussion with his post “A mile wide, an inch deep” and advocate the use of a…
Mastering Data to Optimize Content and Capture Attention
Last year around this time, more than one pundit predicted that 2014 would be “the year of data;” unfortunately, the sobering light of early 2015 has delivered a fair number…
The Biggest Challenges Digital Media Faces in 2015
We asked a few of our members: What do you think will be the most significant challenge for the business of digital media in 2015? Here’s how they replied: In 2015,…
Purch Acquires AnandTech in Continued Push to Connect Content and Commerce
With its acquisition of AnandTech, Purch continues to put its money where its mission is. Since it rebranded from TechMedia to Purch last April, the company has steadily continued to…
IAB Hosts Discussion of its State of Viewability Transaction 2015 Position Paper
IAB held a call to discuss its new State of Viewability Transaction 2015 position paper. In addition to reading out the principles outlined in the paper, Randall Rothenberg, President and…
3 Things the Experts Taught Us About Online Video in 2014
While television still dominates video viewing, Americans ages 18 to 64 have doubled their digital video viewing in recent years to nearly 27 minutes a day with almost two-thirds of…
3 Things the Experts Taught Us About Millennials in 2014
Given that at 80 million plus, they are the largest demographic in the country, there’s no ignoring the importance of courting the millennial consumer. While they are no more or…
Mobile Day Offers a Strategic View of Challenges and Opportunities
The majority of digital content is consumed on mobile devices. Most people check their phone before brushing their teeth. And more than 90% of people have their mobile device within…
Content Marketing + Programmatic: Opposites Attract
Content marketing and programmatic. Arguably two of the hottest terms in digital today, with more than 370 million Google search results between the two. For the most part, when we…
FAA Takes Shortsighted View of Drones
According to reports, the FAA is set to publish rules governing the use of small UAVs (Unmanned Aerial Vehicles) or drones which would smother innovation and jeopardize the current uses…