Search results for "AI"
In the wake of several big name failures, the industry seeks a solid Spanish language news model
2019 will be remembered as a turbulent year for Spanish-language news in the U.S. The New York Times, BuzzFeed News, the Huffington Post, and the Chicago Tribune all shut down…
Marketers: Here’s how we can ensure that consumers learn to love advertising again
When it comes to digital consumption, I’m about as avid as it gets. While I use my Amazon firestick to find a new show, I simultaneously scroll through Instagram and…
How People and Entertainment Weekly grow audiences with video
It’s a brand people have known and loved for four and a half decades – as a magazine. Now People is focused on video, determined to grow the brand and…
Watch out, streamers: Disney+ just can’t wait to be king
In the amount of time it takes the average TV viewer to contemplate subscribing to a new streaming service, five new streaming services have appeared. That last part’s not…
Malvertising: You ain’t seen nothin’ yet
Over the last decade, malvertising has emerged as a key attack vector for cybercriminals trying to grab an ever-larger slice of the programmatic digital market, which is expected to total…
Ad effectiveness measurement doesn’t scale, and it’s failing advertisers
Market research is big business: The top 50 research firms generated an estimated $11 billion dollars in 2018, with Nielsen and Kantar/MillwardBrown at the very top of the list. But…
Curiouser and curiouser: Getting the story straight on Warren’s 70% statistic
I recently found myself going deep down an internet rabbit hole. Like anyone in charge of company communications, I get an alert any time our company is mentioned, linked to,…