Search results for "AI"
Consumer behavior will never be the same again
Covid-19 has affected everyone and everything. Health, work, relationships, education, dining, shipping, and shopping … every aspect of our lives has been impacted. And, according to Accenture research, this impact…
ISBA’s new research challenges the programmatic supply chain
The promise of programmatic advertising has always been its ability to target the right audiences, in the right context, at the right time. Buy and sell side participants look to…
The media is failing to communicate journalism’s value to the public
It’s important to celebrate the little victories right now. It’s how we stay sane. Even in the face of a crisis that threatens the continued existence of newspapers at all…
Why marketers should be afraid of the dark
It’s not news that we’re in uncharted territory. Covid-19 has shut down entire countries and the impact on our daily lives is unprecedented. For marketers, there’s uncertainty and fear. Many…
Tech and Product Innovation Series – The Five Tech and Product Innovations Essential to Thrive in the Uncertain Future
A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members…
How blockchain can – and can’t – help advertisers navigate TV and video
The global blockchain market has seen rapid expansion, with investment expected to exceed $60 billion by 2024. This technology is not always the best option for all use cases –…