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Tech and Product Innovation Series – The Five Tech and Product Innovations Essential to Thrive in the Uncertain Future

June 11 @ 12:00 pm - 12:45 pm | Zoom Video Event

A DCN members-only series of events designed to dig deeply into how DCN’s premium publisher members are managing various aspects of the technology and product areas of their businesses. DCN members will have time during the event to share their insights and expertise and to help each other with practical, in-depth information for their businesses.

The pandemic, combined with ongoing changes in ad tech, have created unprecedented uncertainty in the advertising climate for publishers. In this interactive discussion, Britepool CEO Dave Moore will discuss specific strategies for retaining and growing revenues with Craig Kostilec, Conde Nast’s Chief Business Officer for U.S. Advertising and Global Advertising Solutions. To provide insights to fellow DCN members, Kostilec will address the ways in which he is leveraging new technologies, and new ways of doing business, to capture greater fourth-quarter advertising revenues and succeed in the coming years

Featured Speakers

  • Craig Kostelic

    Chief Business Officer, U.S. Advertising Revenue and Head of Global Advertising Solutions

    Condé Nast
  • David J. Moore

    CEO

    BritePool

Sponsors

  • AdPushup is a full-stack revenue optimization platform that helps online media organizations accelerate their business growth using cutting-edge technology, exclusive demand partnerships, and proven ad ops expertise. AdPushup is a Google Certified Publishing Partner (GCPP), backed by Microsoft Ventures, and a member of the IAB and TAG. Using proprietary technology and machine learning algorithms, we help ad operation teams optimize and improve their programmatic yield. Currently, we optimize billions of ad impressions every month for our 300+ publishing partners, including brands like CNET, Elle, GSMArena, and FileHippo.
  • BritePool helps connect consumers with publishers and advertisers through a smarter and more responsible way to share data. We empower you to take control of the ads you see and arm you with information to protect your privacy on the web. Plus, we help your favorite websites thrive.
  • Duration Media operates a marketplace for buyers and sellers to transact exclusively on highly viewable (90%) impressions identified by Duration Media technology. Duration Media helps publishers find and monetize highly viewable impressions as pure incremental revenue. Publishers see up to 50% incremental revenue for below-the-fold impressions as they scroll into view and become highly viewable. This newly mined high value inventory gives brands and agencies fraud-free, brand safe environments with engaged audiences. Duration Media’s monitoring shows out of 1 billion impressions, 400 million incremental highly viewable impressions are available and worth up to $240,000.
  • Permutive is a leading data management platform (DMP) built for publishers. Permutive allows publishers to understand and target users in real-time, using first-party data. This helps publishers increase their data driven advertising revenue and increase subscriptions overnight. The Permutive technology is truly privacy compliant. All user data is processed on the device within the browser (on the edge) which means Permutive works in a world without third-party cookies and adheres to GDPR under it’s strictest interpretations. Some of Permutive’s customers include BuzzFeed, Business Insider, Condé Nast International, LADbible and Leaf Group.