Search results for "AI"
What the news media is doing to defend against deepfakes
Anyone who watched the doctored video of congresswoman Nancy Pelosi in which she appears drunk can appreciate how quickly and suddenly the world is changing. That unsettling event marked a turning point for many, one that signaled the dawn of the deepfake era.
Welcome back, blockchain!
So far, the promises of blockchain have been vast. The reality is that blockchain tech hasn’t moved the needle in any notable way and we’ve seen very little progress towards making any impact within the media industry so far.
Access and third parties remain concerns as local news goes OTT
Though it ranks as America’s must trusted news source, local news is not without its challenges, as younger generations change their viewing habits and cord cutting becomes more common. In fact, bridging those gaps are the stated goals of CBS’ new local news streaming services.
As podcast advertising grows, big advertisers await better metrics
There’s no doubt that podcasts are a growing business, as measured by audience and ad dollars flowing into the space. And certainly, those who have advertised on podcasts are often pleased. But many advertisers—particularly large, established ones—still feel they need more solid metrics to justify their spending.
Social media must step up its game against disinformation
Disinformation comes in all shapes and sizes. Whether it takes the form of a text-based article, a meme, a video or photo – they are designed to go viral across message boards, websites and social platforms like Facebook, Twitter and YouTube. And, it’s polluting the internet.
WebRTC is the newest, trickiest front in the fight against redirects
One of the great challenges in digital ad security is the fact that the bad actors always start this race in the lead. Whenever the legitimate ad industry gets to work eradicating one security threat, malvertisers find another point of entry to deploy their sinister wares.