Search results for "AI"
How consumer privacy regulation creates opportunities for publishers
“Audience-based buying” brought marketers closer to their long-held notion of advertising utopia: reaching the right person, with the right message, at the right time, in the right context. It also, theoretically, went a long way to minimize wasted ad spend and enabled significant performance gains. The ad dollars flowed. But this shift took its toll on the sell-side.
DCN’s must reads: week of February 7, 2019
Here are some of the best media stories our team has read so far this week: The Financial Times | News groups search for a business model beyond advertising (4…
Why everyone’s getting into streaming and how they plan to compete for eyeballs
Anybody and everybody in the media business seems to be getting in on the OTT act. The idea is to take their product direct to the consumer via an AVOD or SVOD (subscription-supported video on demand) model. And that’s creating an increasingly-crowded field of competitors.
DCN Direct Audience Revenue Case Studies Report
DCN recently released insights from the DCN Direct Audience Revenue Case Studies Report conducted in partnership with The Lenfest Institute. This media strategy research, exclusively for DCN members, offers actual…
Analyzing consumers’ appetite for video services
Americans are spending more time than ever viewing content, be it paid or free, from linear TV to streaming video devices. According to the new TIVO Video Report, the average household now uses 2.75 services, a 26% increase in service usage compared to the same time last year.
Would you outsource data strategy and execution?
Most of us would agree that using audience data to enhance campaigns is more impactful than un-targeted campaigns. While third-party data exchanges have been widely available for more than a decade, second-party data marketplaces have sprung up more recently. As a result, the need for increased data quality and questions of sourcing and transparency have also proliferated.
Digital Content Next Looks Forward, Welcomes New Executive Committee Members
Trade association advancing the future of trusted content focuses on trusted relationships between consumers, publishers and marketers NEW YORK, NY – (February 4, 2019) – Digital Content Next (DCN), the only trade association…
Regulation, revenue diversification, and values top of mind at the 2019 DCN Next: Summit
In 2019, top media challenges include consolidation, regulation, and “fighting the pervasive mentality that all content needs to be free and the ever-spawning attacks on the independent press, even from the U.S. administration,” according to Jason Kint, CEO of Digital Content Next (DCN).
DCN’s must reads: week of January 24, 2019
Here are some of the best media stories our team has read so far this week: Variety | Can Hollywood’s Biggest Media Companies Avoid Getting Crushed by Debt? (15 min…
Fines are fine. But they’re not enough to shake the duopoly’s dominance
Armed with consent decrees, new laws, and new hooks in old laws, regulators around the world appear to be fed up with Google and Facebook—with good reason. The Google Facebook duopoly continues to maintain an unhealthy dominance of the digital marketplace. But will massive fines make a difference?
2019 brings renewed consumer engagement with trust of the media climbing sharply
Consumer trust is a vital and a key differentiator for publishers in a competitive environment. Fostering trust, prioritizing consumer rights and offering transparency of data practices is more important than ever before for premium publishers.
The threat to CPGs creates advertising opportunities for publishers
Consumer packaged goods (CPG) companys’ brand and product mix are massive. But the competitive threats from e-commerce and direct-to-consumer brands are significant and growing. Competition has taken a toll and CPG sales have declined. As a result, marketers are spending billions on advertising to safeguard their market share and stay top-of-mind among consumers.