Search results for "AI"
How publishers can win the voice war between Amazon and Google
Voice-enabled devices are multiplying like rabbits. So what should publishers do? Experiments so far have been mixed, but that doesn’t mean giving up is an option. Instead, publishers need to fight to get better deals for content. They also need consider new types of business models to maximize this opportunity.
Improving viewability creates new opportunities for premium publishers
The calendar has flipped to a new year. Strategies are being put into action. Digital advertising forecasts have been delivered by prognosticators. And advertisers are jumping up-and-down and complaining about fraud, brand safety, transparency, and viewability.
Publishers focus on subscriptions as they diversify revenue
Publishers are challenged by the dominance of platform intermediaries in content distribution and advertising revenue. So they seek to offset losses by broadening their revenue diversification through subscriptions and new product offerings.
A new hybrid revenue model for OTT
As advertising is coupled with subscription to sustain the business of content, it will become increasingly important to identify and maximize the consumer tolerable revenue threshold (CTRT). This requires entirely new ways of thinking and advertising.
DCN’s must reads: week of January 10, 2019
Here are some of the best media stories our team has read so far this week: The Ad Contrarian | Why Online Ads Haven’t Built Brands (7 min read) Adweek…
Subscriptions make sense. But how many will consumers pay for?
It’s no secret: In the coming year, readers will run up against more memberships, more pleas for donations, and more paywalls. In short, more opportunities for money to escape their wallets to bolster media outlets they have previously accessed free of charge. But with ever more subscription-based offerings, do publishers need to worry about subscription fatigue?
Consumer electronics sector approaches $400 billion in annual revenues
The Consumer Electronic Show, Consumer Technology Alliance’s yearly showcase of the newest innovation in artificial intelligence, augmented and virtual reality, smart homes, smart gadgets and other futuristic devices, kicked off with confidence in the sector. According to the CTA’s new report, the U.S. consumer technology industry is expected to reach $398 billion in retail revenues this year.
The most engaging stories of 2018
In terms of the most engaging content, 2018 saw familiar political and social themes rise to the top. But it was the deeply investigated and deeply personal stories of human struggle from publications like CNN, The New York Times, New York Magazine, and Rolling Stone that once again topped the list of the year’s most engaging stories.
Striking the right balance: personalized and contextual advertising
As online advertising has shifted predominantly to programmatic ad-serving technology, personalized advertising has also exploded as marketers are able to leverage data at scale to reach their consumers. However, today’s publishers and advertisers need to focus on tactics beyond just personalized, audience or behavioral targeting.
DCN’s must reads: week of December 20, 2018
Our picks of the must-read stories from around the web: The Washington Post | New media hit stumbling block, scaring away some investors (7 min read) Wired | Yes, Big…
Top 7 media trends in 2019
As the year comes to a close, we always get the reflexive compulsion to look back and take stock of what happened and consider what’s to come. And this year truly brought a sea change on a number of fronts in digital publishing.
5 ways non-traditional publishers connect with audiences
The digital media industry is not exactly heading into 2019 with unbridled optimism. However, with great challenge comes a sense of clarity and focus. Without a doubt, consumer engagement needs to top publisher strategies for 2019.