Search results for "AI"
The future of content is sponsored – but maybe not in the ways you think
Brands have long supported the creation of content, whether through traditional advertising or by more direct means such as brand tie-ins, product placements, and brought-to-you-by sponsorships. But moving forward, their support may be more critical than ever.
Thinking inside the box: A look at news, niche, and inspired subscription strategies
For the foreseeable future, publishers are pinning their hopes on digital subscription, on reigniting the direct relationship they initially lost in the initial pile into digital publishing. A recent study…
The future of media will be personal, according to PwC
Consumer interaction on digital platforms is a key driver of revenue for entertainment and media companies. With increasing affordability and availability of broadband, mobile continues to be a strong contributor…
How Hotstar, India’s hottest OTT service, turns viewers into subscribers
The advance of high-speed networks and affordable data plans hasn’t only whet audience appetites for unlimited anytime, anywhere access to the content they desire. It has created ideal conditions for…
How publishers can unlock outcome-oriented advertising models
For anyone working in ad tech for more than a few years, the publisher monetization challenge comes as no (major) surprise. Ever since the ecosystem divided itself into demand-side and…
Behavioral advertising: The mirage built by Google
Important new research was presented earlier this week at a major economics conference and reported on by the Wall Street Journal. The comprehensive study was conducted over nearly five years by Veronica Marotta, Vibhanshu Abhishek and led by Alessandro Acquisti, who is globally recognized for his work studying behavioral economics and the impact of privacy on digital society.
The podcast market is booming. Research offers insights into monetization and the marketplace
Podcasts are not a niche market. One-third of Americans listen to podcasts monthly with one-quarter of these listeners tuning in on a weekly basis, according to a new report, “Investing in the Podcast Ecosystem in 2019” from Andreessen Horowitz.
DTC brands are disrupting ecommerce—and advertising
Direct-to-Consumer (DTC) businesses are a unique class of company, and they’re changing the way we purchase products of all kinds. MediaRadar recently conducted an analysis of DTC companies’ ad spending across digital, TV and print, as well as their CMOs, physical stores and funding practices.
Chartbeat spent more than 400 hours analyzing subscriptions—here’s what we’ve found
Chartbeat has immersed itself in research around reader revenue and subscription models this year. This work has taken various forms including data analysis, comparing historical trends, and distilling insights from past use cases. After more than 400 hours of subscriptions research, here are some of our early takeaways.
For Group Nine Media president Christa Carone, brand equity is good business
I recently connected with Christa Carone, who joined Group Nine Media as president in 2017, at the Collision Conference in Toronto, Canada. Carone and I discussed revenue and distribution diversification, content strategy, and building a business based on brand equity.
DCN’s must reads: week of May 23, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | Running Scared: Network TV in the Streaming Age (6…
The bots among us: Artificial intelligence and automation are hard at work in the media business
From transcribing to fact-checking and polling to tweet parsing, artificial intelligence has been hard at work in newsrooms for years. However, the number of organizations using AI and machine learning to compose content is on the rise.