Search results for "AI"
Google Chrome cracks down on tracking cookies. But who should make the rules?
Google has joined the likes of Apple and Mozilla on the privacy front by offering users of Chrome the chance to disable or remove third-party tracking cookies. Let’s take a critical look at this new direction, starting with the positives.
Video advertising in on the rise. But it isn’t for everyone
It’s no secret that web-enabled video is booming. Advertising budgets are being adjusted accordingly, as brands seeks to take advantage of the shift in behavior and make online video a larger piece of their media mix strategy.
What policy makers can learn from privacy-focused products
The legal and policy community continues to debate the impact of General Data Protection Regulation (GDPR), the ins and outs of the California Consumer Privacy Act (CCPA), and how (or whether) Washington should regulate consumer privacy. While the debate rages on, we are seeing a stream of consumer-focused privacy-oriented product rollouts, which should impact the discussion.
DCN’s must reads: week of May 16, 2019
Here are some of the best media stories our team has read so far this week: Digiday | How advertisers are responding to Google’s third-party cookie crackdown (4 min read)…
OTT is disrupting the way we consume media—for good. Here’s what content owners need to know
While traditional TV providers face physical network limitations, OTT opens the door to reach a global audience wherever an adequate internet connection exists. But it’s not without its challenges—and the traditional program menu is chief among them.
Marketers keep spending on problematic platforms
eMarketer’s US Social Trends report for 2019 foresees continued fallout from 2018’s social media scandals and revelations, particularly for Facebook. However, despite a steady stream of negative news about social media platforms, eMarketer predicts that marketers will continue to invest ad dollars there.
Should publishers ditch native ad content promotion for good?
In recent years, platforms have cracked down on organic traffic, forcing publishers to adjust their spend accordingly in order to drive traffic to their sites. It’s also changed how we sell products like content. You can no longer put an article or video on your page and sit back as the views roll in.
Are the NewFronts still worth it for publishers?
Certain terms like “new wave,” “new school,” and “online video” start to lose their meaning over time. The same seems to be true of the “NewFronts,” now in their eighth year in New York.
Ad fraud growth slows for the first time in four years
White Ops and the Association of National Advertisers (ANA) recently released their fourth study measuring bot fraud in the digital advertising ecosystem. They found that illegitimate traffic sourcing is declining and that the marketplace is working better than ever before to fight digital fraud.
To maximize OTT performance, should we think lean back or lean forward?
Given that OTT is the new TV, how should audience interaction be considered? TV is conventionally viewed on a large screen ten or so feet away and described as a “lean back” viewing experience. However, the new capabilities that come with OTT are associated with “leaning forward” – similar to browsing the Internet.
Publishers face new risks in the wake of the CCPA
While the California Consumer Privacy Act (CCPA) is poised to present peace-of-mind for many, it could be crippling for any publisher that relies on their GDPR compliance framework.
The cannabis business is booming. So how about the cannabis ad business?
Billions of investment and consumer dollars are flowing into the legalized cannabis space. Last year, legal cannabis was a $10.4 billion industry in the U.S., employing a quarter of a million people. But for all the explosive growth of this new and legal market, the advertising part of the equation has not kept pace. The largest digital platforms don’t allow cannabis ads. Cannabis articles may appear on many publishers’ sites, but few allow advertising of these products.