Search results for "AI"
Young people rely on the news. Unfortunately, they don’t always find it reliable.
The good news is that young people continue to read the news. The bad news is that they are losing faith in it. A report released by the John S. and James L. Knight Foundation finds that 88% of young adults access news at least weekly, which includes 53% that do so every day.
DCN’s must reads: week of July 11, 2019
Here are some of the best media stories our team has read so far this week: The New York Times | The Great Race to Rule Streaming TV (11 min…
Kids digital video is a perilous place and regulation may not be keeping pace
As children’s digital content consumption has come under the microscope and parents are realizing the extent to which popular online video services fall short of their expectations, federal regulators have voted to take away some of the guarantees protecting traditional sources of educational media.
Can data transparency labels help restore the health of digital advertising?
The digital channel is more cost effective than offline options. It is wildly popular and still growing. Warts and all, it works on multiple levels, and continues to gain in influence and stature. Perhaps the digital advertising community has either been disinterested in intervening meaningfully to improve conditions or stymied by seemingly immovable roadblocks.
The OTT superhighway: What to expect as everyone goes OTT
Digital video in 2019 looks like digital content at the dawn of the information superhighway when it started to be commercialized in formative ways. With booming audiences for streaming video, new OTT video services are gearing up to ‘party like its 1999’. While the industry has been overshadowed by Netflix for quite some time, a slew of new “Princes” is making their presence known.
DCN’s must reads: week of July 5, 2019
Here are some of the best media stories our team has read so far this week: Business Insider | Apple’s new subscription bundle, Apple News Plus, is key to its…
Blocked out: the dangers of overzealous keyword blocking
Brand safety has become an integral part of every marketers’ media buying strategy. One way that brands manage where their ads appear is by utilizing keyword blocking. While this can be a useful layer of protection, without proper monitoring, keyword blocking can create unintended—even unfortunate—consequences.
How adopting a product mindset can help agile organizations win digitally
The fight for talent is on all over the world. In a recent 3Pillar survey, a third of global services decision makers said they used outside partners because they didn’t have the right kind of developers or that their developers didn’t have the right skills to get the job done.
Highlights and Insights from Mary Meeker’s annual Internet Trends Report
In total, more than half of the world were internet users last year, up from 49% in 2017. Overall, internet growth slowed to about 6% in 2018. In response, sales of smartphones—a primary internet access point—are declining since most of the world is already online. These are just a few of the headlines from Mary Meeker’s Internet Trends Report 2019.
DCN’s must reads: week of June 20, 2019
Here are some of the best media stories our team has read so far this week: The Financial Times | Big Tech is America’s new ‘railroad problem’ (5 min read)…
How people find news and what they’ll pay for
While consumers look to reputable news organizations and quality brands for trusted news and information, many still use search, social media, and aggregators to find and consume news content. In fact, consumers regularly take a number of different paths to access news content.
The war on ad fraud: Why publishers need an armory to win the battle
It’s difficult to track the true cost of ad fraud, with estimates varying from $5.8 billion to $23 billion in 2019. But no matter what the estimate, fraudsters are taking advantage of the programmatic ecosystem’s complexities to funnel ad dollars to fake websites that should be going to legitimate publishers.