Search results for "AI"
The news topics driving today’s U.S. audience attention in six categories
The news topics driving audience attention look different today than they did in March. Covid-19 affected people in just about every part of their lives. Therefore, it affected the news…
Why Skift is putting reader revenue in the pilot’s seat
Travel industry intelligence site Skift has become the latest publisher to put membership at the forefront of their business. CEO and founder Rafat Ali announced the launch of Skift Pro…
How publishers can reset to serve a cookie-less digital marketplace
To date, marketers and ad tech companies have heavily relied on third-party cookies – those created by domains other than the one the user is visiting. Third-party cookies are used…
Fact check series, part three: What really defines a next-generation DMP
DMP 1.0: Contextual-to-audience targeting for desktop web & DFP Since the advent of newspapers in the 17th century, digital advertising has been premised on developing and promoting content to attract…
DCN’s must reads: week of July 2, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | Here Come the 4 Horsemen of the Techopolypse (5…
Nonprofit newsrooms proliferate with an emphasis on audience connections
Right now, nonprofit newsrooms are surviving and, in some cases, even thriving. A steady stream of new nonprofits continues to join the media market. Many have a strong focus on…
Transparency and trust in the media business
Like most Americans, I have been closely watching and reading coverage of the worldwide protests over racial injustice. And I am reminded that, during this time of unrest and dialogue,…
Advertising’s return to “normal” following Covid-19
Nearly every industry has faced unprecedented changes and challenges due to Covid-19. As a result of shifts in the economy, sectors have had to adjust their advertising spend. Some have…
Some good news, and some bad news, in Reuters’ annual report
Each year the Reuters Institute publishes an analysis on the state of the digital news ecosystem. The Digital News Report is vast, covering six continents and 40 markets across the…
Google antitrust heats up
There is good reason why 50 attorneys general, the Department of Justice and regulators around the world are investigating Google for anticompetitive conduct in the digital advertising marketplace. It seems…
Consumers and advertisers are overwhelmed by the tyranny of choice
Maybe we already know this, but let’s all pause for a minute or two to consider some mindboggling numbers. Globally there are nearly 2 billion websites of which 400 million…
DCN’s must reads: Juneteenth 2020
Here are some of the best media stories our team has read so far this week: AP | Juneteenth: A day of joy and pain – and now national action…