Search results for "AI"
Server-side tech will drive the future of publisher digital advertising revenue
Every war produces collateral damage. And the browser wars are no exception. For years, publishers reactively adjusted their monetization strategies based on browser changes to accommodate a rapidly changing landscape…
As identity solutions evolve, smart publishers see an opportunity
As Chief Revenue Officer of BritePool, I am on the front lines every day talking with publishers, agencies, SSPs, DSPs, and advertisers about our identity resolution service. As you can…
Cord-cutting accelerates in the wake of the Covid-19 pandemic
From business model shifts to consumer behavior, the pandemic has accelerated changes in the media business. Many of these shifts were already underway, of course. And it is likely many…
An insider’s guide to next week’s Antitrustpalooza
EDITOR’S NOTE: As of 4 p.m. July 24, 2020 Monday’s first-of-its-kind congressional hearing with the CEOs of Amazon, Apple, Facebook and Google was been officially postponed due to a conflict…
Why understanding consumer “tribes” formed by Covid-19 will help you do business better
Let’s face it: People everywhere on the planet are emotionally drained or financially strained – or both. The pandemic’s perfect storm of market and mental conditions turns up the pressure…
Uneven content policies and moderation practices: How YouTube’s standards fare
Publishers establish editorial guidelines to provide a common foundation for journalists, creators, and producers. These guidelines provide a common language to identify an editorial framework and boundaries. Guidelines are often…
The next ad quality plot twist: Upholding user trust during the election season
Has 2020 been a difficult enough year for publishers? Well, get ready for another plot twist. Election season in the U.S. has been heating up and will soon reach a…
How Vox Media and The Atlantic are building reader revenue
The coronavirus pandemic has disrupted every sector of the global economy, and digital publishing is no exception. The virus and the resulting lockdowns have depressed ad spend and changed consumer…
Considering Ad Refresh? Here’s what you need to know
With challenges like ad blocking, tightening privacy regulations, and third-party cookie blocking, the past few years have been rough for digital publishers. Pressure to create incremental revenue streams and optimize…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the presentation. Link will appear below the speaker’s headshot. Legal…
The market is flooded with streaming options. But are consumers satisfied?
As more media companies enter the streaming video marketplace, consumers are presented with more choices and content. The good news is that, overall, consumers value the video subscriptions they subscribe…
Analyzing the past, present, and future impact of Covid-19 on readership
We’ve spent the past several months analyzing the impact of Covid-19 on audience engagement throughout the world. With a few months’ worth of engagement data available, we wanted to take…