Search results for "AI"
How Kumu’s Roland Ros partners with media companies for commerce and community
Global interactive platforms such as TikTok may strike a chord with younger audiences. Still, they miss the opportunity to drive hyper-local content and shape tight-knit transnational communities. It’s a significant…
DCN’s must reads: week of August 13, 2020
Here are some of the best media stories our team has read so far this week: Digiday | ‘A shady move’: Apple News+ Safari change automatically redirecting traffic to itself…
Countering the revenue loss caused by ad blockers
In the last few months, ad blocking has taken a backseat in industry conversations and in the minds of publishers as they grapple with more immediate concerns, such as the…
Social news consumption leaves people media-malnourished
It’s no surprise that social media is where consumers, especially young adults, get their news today. According to a new study from Pew Research Center, 18% of U.S adults use…
Advertising’s great unknown: Why audience intent matters more than identity
Today’s publishers are leading the way when it comes to reimagining advertising in a world without third-party cookies. They started thinking about a future based on first-party data long before…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access a PDF of the presentation. The link appears below the speaker’s headshot. Legal…
DCN’s must reads: week of August 6, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | More Than 1,000 Companies Boycotted Facebook. Did It Work?…
How three media companies are approaching virtual events and monetization
Many media companies have turned to virtual events as a way to engage audiences on a personal level during the pandemic. From webinars to virtual festivals, teams have worked to…
Podcast ads: a bright spot in the dim digital advertising sector
Covid-19 has hobbled untold sectors, and advertising is one of them. In July, two research outfits revised their industry growth estimates in negative directions. The lone bright spot among the…
Don’t drive blind: Use benchmarks to navigate digital advertising
A day in the life of Advertising/Revenue operations may sound monotonous, but no challenge is solved in exactly the same manner. Today’s redirects and malvertising attacks are very different from…
It’s time to rethink the opinion section
Newspapers are more than just news. They’re also an integral part of the national conversation through their opinion columns. That, in fact, is how many newspapers (particularly weekend editions) market…
DCN’s must reads: week of July 30, 2020
Here are some of the best media stories our team has read so far this week: The New York Times | Lawmakers, United in Their Ire, Lash Out at Big…