Search results for "AI"
DCN’s must reads: week of September 3, 2020
Here are some of the best media stories our team has read so far this week: Wired | Should Google’s Ad Market Be Regulated Like the Stock Market? (9 min…
How one botnet evolved its fraud to elude detection and steal revenue
When it comes to cheating advertisers out of their ad spend and stealing revenue from publishers, fraudsters are upping the ante. By monitoring of invalid traffic (IVT) associated with digital…
Publisher revenue down 2.3% with revenue diversification alleviating ad declines
Digital publishing revenue declined 2.3% year over year against Q1 2019, according to the latest quarterly Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte….
Yes, CTV is complex. But it is worth your time and investment
On the surface, building for the connected living room looks rather daunting. The ecosystem of devices collectively referred to as “Connected TV” has an impressive amount of creative potential. But…
Are app stores worth the effort? CafeMedia thinks the answer is no
To anyone paying attention to the digital publishing space in recent months, it is clear that the already fraught relationship between digital publishers and platforms has frayed even further. Publishers…
Get your ad message right so that new TV audiences tune in
In a world turned upside down, TV – in all its current forms – serves as a vital anchor. It is a trusted provider of news and information, as well…
Will we make the same mistake with CTV as we did with the web?
It’s a familiar scenario. One of the big ad tech players announces a change and we are all left to interpret what exactly it means. The only certainty is that…
Covid-19’s community connection sparks engagement with local media
The Covid-19 pandemic and the work-from-home lifestyle are affecting consumers’ media consumption behavior, including engagement with local news. From streaming music to OTT viewing, multitasking with media during the work…
DCN’s must reads: week of August 20, 2020
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | How Covid-19 Has Transformed the Amount of Time We…
Taking a bite out of Apple’s trustworthy talking points
Given the recent congressional hearing in which the CEOs of Apple, Amazon, Facebook, and Google testified around the topic, antitrust scrutiny is undeniably intensifying. Each of these tech titans raises…
Is the events industry dead? Not by a long shot.
Periods of intense crisis often lead to innovation, and 2020 is no exception. In the year of the Covid-19 pandemic, the media industry faces a new threat to revenue: the…
Consumers believe that data privacy is a human right
As we know, data monetization is big business for many companies in the digital ecosystem. It’s an integral and lucrative part of programmatic sales’ third-party ad targeting capabilities. However, most…