/ An inside look at the business of digital content
Archive
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Incontext Research
Courting media consumers with a customized approach
April 27, 2021 | By Rande Price, Research VP – DCN
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Incontext Revenue
6 Pricing strategies to drive revenue growth
April 26, 2021 | By Jose Luis Kruyff, SVP Broadcast/OTT, Americas — MPP Global -
Incontext Research
Journey to equality: An analysis of the 50:50 Challenge
April 22, 2021 | By Nina Goswami, Creative Diversity Lead and journalist – BBC -
Incontext Perspectives
DCN’s must reads: week of April 22, 2021
April 22, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Building a 360-degree customer view to thrive in post-cookie publishing
April 21, 2021 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Research
Discriminatory optimization: Social algorithms conflict with marketing plans
April 20, 2021 | By Rande Price, Research VP – DCN -
Incontext Perspectives
Instead of scrabbling over the triopoly’s crumbs, publishers must unite
April 19, 2021 | By Bruce Brandfon, Chief Media Officer – Duration Media -
Incontext Perspectives
DCN’s must reads: week of April 15, 2021
April 15, 2021 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Latino audiences translate to revenues
April 15, 2021 | By Rich Hull, Senior Vice President – Univision; President – VIX (a subsidiary of Univision) -
Incontext Perspectives
How to choose the right approach – and solution – for a cookie-less world
April 14, 2021 | By Valbona Gjini, Marketing Director – ID5 -
Incontext Revenue
What Hulu’s AVOD success story tells us
April 13, 2021 | By Todd Krizelman, CEO – MediaRadar -
Incontext Perspectives
The race is on for publishers and brands to leverage first-party data
April 12, 2021 | By Aphrodite Brinsmead, Senior Product Marketing Manager – Permutive