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Archive
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Incontext Perspectives
Struggling to implement advertising automation? Here are three critical factors
February 21, 2022 | By Jennifer Choo, Senior Marketing Manager — Theorem Inc.
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Incontext Perspectives
4 Ways publishers can invest in accountability to build revenue in 2022
February 18, 2022 | By Dave Constantino, VP of Client Development – Oracle Advertising -
Incontext Perspectives
Magic wand meets crystal ball: My digital media predictions
February 17, 2022 | By Jason Kint, CEO – DCN -
Incontext Perspectives
DCN’s must reads: week of February 17, 2022
February 17, 2022 | By Michelle Manafy, Editorial Director – DCN -
Yes, live shopping is a revenue play. But for media execs, there’s more
February 16, 2022 | By Peggy Anne Salz, Founder and Lead Analyst – Mobile Groove -
Incontext Revenue
Segment your audiences to increase overall revenue
February 15, 2022 | By Abhishek Dadoo, Co-founder & CEO – Fewcents -
Incontext Perspectives
How broadcasters can turn Advanced TV to their advantage
February 14, 2022 | By Virginie Dremeaux, Vice President, Marketing and Communications, International – FreeWheel -
Incontext Advertising
The role of ad quality in the post-trust era
February 11, 2022 | By Tobias Silber, CBO – GeoEdge -
Incontext Perspectives
DCN’s must reads: week of February 10, 2022
February 10, 2022 | By Michelle Manafy, Editorial Director – DCN -
Incontext Perspectives
Five data integration pain points (and how to avoid them)
February 8, 2022 | By Navid Nassiri, Head of Marketing – Switchboard Software -
Incontext Innovation
Regulation, revenue, and relationships top of mind at the 2022 DCN Next: Summit
February 7, 2022 | By Jessica Patterson – Independent Media Reporter -
Incontext Research
Getting consumers to trust quality information is critical
February 7, 2022 | By Rande Price, Research VP – DCN