The Resource Center / Viewability
Important Links
Making Measurement Make Sense (3MS) is a cross-industry initiative founded by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB). View
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. View
The 4A's is the national trade association representing the advertising agency business in the United States. View
Articles & News
February 9, 2017 - How Evolving Viewability Standards Will Deliver Transparency View
February 8, 2017 - Ad Viewability is All Wrong: Double Standards Create Lack of Consistency View
January 26, 2017 - Can China Develop Viewability Standards? View
September 19, 2016 - As Virtual Reality Proliferates, It’s Clear We Need New Metrics View
DCN Resources
January 13, 2017 - Viewability measure standards a good step, but issues go beyond measurement View
August 2, 2016 - Marketers increasingly favor viewability and third-party verification View
October 27, 2015 - Can we please leave viewability out of content marketing? View
September 17, 2015 - Viewability problems spread to video ads on social View
October 2014 Time Based Measurement Whitepaper View
Industry Resources
MRC Accredited Vendor List (see: Accredited Internet Services) View
February 15, 2017 - comScore Accredited For Mobile Viewable Impressions View
June 28, 2016 - MRC Mobile Viewable Ad Impression Measurement Guidelines [PDF] View
April 26, 2016 - Non-Human Traffic Is Down, Viewability Is Up In Q1 2016 View