The Resource Center / Viewability
Articles & News
February 9, 2017 - How Evolving Viewability Standards Will Deliver Transparency View
February 8, 2017 - Ad Viewability is All Wrong: Double Standards Create Lack of Consistency View
January 26, 2017 - Can China Develop Viewability Standards? View
September 19, 2016 - As Virtual Reality Proliferates, It’s Clear We Need New Metrics View
September 19, 2016 - Beyond Viewability: Research Shows the Way to Ad Effectiveness View
September 13, 2016 - Solving for viewability might be a reason people are ad blocking View
September 1, 2016 - GroupM And Twitter Commit To Viewability Standard View
May 10, 2016 - Why publishers are teaming up to explore time-based selling View
April 1, 2016 - Media Rating Council Proposes Mobile Viewability Definition That Matches Desktop View
May 25, 2016 - Publishers still bristle at GroupM's tougher viewability standards View
August 22, 2016 - Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161 View
February 6, 2016 - How an over-emphasis on viewability can harm your campaign View
February 4, 2016 - European online ad viewability View
February 4, 2016 - Are Viewable Ads Actually Effective for Marketers? 10,000 Person Study Sheds Light View
February 3, 2016 - The Impact of Viewability on Creative Advertising View
October 1, 2015 - Google Goes For 100% Ad Viewability View
June 10, 2015 - Re-Fact-Oring Viewability Measurement, Sherill Mane, IAB View
May 20, 2015 - Why Advertisers' Demands for 100% Viewability Are Unrealistic View
May 12, 2015 - Unvarnished Truths about Viewability, Sherill Mane, IAB View
April 21, 2015 - Defining Viewability: ‘The Opportunity To Be Seen Can’t Tell You If An Ad Worked Or Not’ View
March 23, 2015 - The Viewable Impression: The First Step To An Audience-Based Digital Currency View
February 19, 2015 - Viewability In Focus At Leadership Meeting, Sherill Mane, IAB View
January 20, 2015 - Where Viewability Is Today And Why It’s Critical for Digital’s Tomorrow, Sherill Mane, IAB View