Mobile advertising market is currently worth $21 billion in annual revenue globally, according to SNS Telecom. The outlet expects that by 2020 the tablet segment alone will generate $27 billion in revenue.
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Industry Research
TRUSTe 2014 US Consumer Confidence Privacy Report
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The Role of Content in the Consumer Decision Making Process
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Reuters Institute Digital News Report 2014
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Three quarters of mobile users see targeted adverts as invasion of privacy, says Razorfish…
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Native Advertising: Key Marketing Strategy for Overexposed Digital Consumers
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Study Reveals Best Practices for Instagram Ads
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Advertising to Outpace Consumer Spending in the Migration to Digital…
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Shift Happens: The Impact of Shifting Brand Ad Dollars from TV to Digital
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Location-Based Advertising and Marketing – 3rd Edition
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Consumers Use Smartphones for 195 Minutes per Day, but Spend Only 25% of that Time on Communications
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In-Stream and Virtual Video Ad Spend Projected at $9.1 Billion in 2014
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