Search results for "AI"
DCN 2H Media Insights Exchange: A Discussion for Benchmark Participants
If your company currently participates in DCN benchmark reports, you can access the Video on Demand by signing into the DCN member center (or create an account) using the link…
Rebuilding the crumbling news Infrastructure
When aspiring journalists ask me whether the media is dead, I always say no. I remind them that while the menu might change, the hunger for news and information never…
DCN’s media industry must reads: week of May 23, 2024
Here are some of the best media stories our team has read so far this week:
The resurgence of rich media ad products
Let’s travel back in time to the digital publishing world of 2014 when programmatic was just beginning its march to ascendancy. At that time, it accounted for just 52% of…
With 1 million subscribers, The Atlantic eyes what’s next
In the age of artificial intelligence, it could be argued that the calculus of content is changing. Since the advent of publishing metrics, the goal has always been more: more…
DCN’s media industry must reads: week of May 16, 2024
Here are some of the best media stories our team has read so far this week:
What Twitch can teach the media about audience engagement
Twitch – the go-to platform for gamers and live streamers – may have something to teach the media about as a news production and engagement. New research shows a generational…
TikTok’s troubles are an opportunity for media companies
As the digital landscape faces the potential U.S. ban of TikTok, media companies are presented with a unique opportunity. TikTok has rapidly emerged as a dominant player in the advertising…
Young people diverge on gender equity. News leaders need to act
Something is shifting with Gen Z. Data from Gallup shows that in the US, women aged 18 to 30 are now thirty percentage points more liberal than men. That gap…
DCN’s media industry must reads: week of May 9, 2024
Here are some of the best media industry stories our team has read so far this week:
Technology innovations drive 2024 media trends
New technologies will be critical to the media landscape in 2024, converging with trends towards immersive, personalized experiences and the increased impact of the creator economy, according to Arthur D….
Cloudy with a chance of innovation: reinvent the future of advertising
Google’s timeline for phasing out third-party cookies has had more push-backs than delayed flights at a snowbound airport. After several postponements became a running joke within the industry, Google made…