Search results for "AI"
Four media companies on tackling signal loss with data collaboration
Signal loss makes it increasingly difficult for advertisers to run campaigns across the open web. Traditional methods for prospecting and direct response are particularly impacted, with only 30% of the…
Insights from a tour of 16 NYC news, media and tech giants
Last month, I co-led a week-long journalism program during which we visited 16 newsrooms, media outlets and tech companies in New York. This study tour provided an in-depth snapshot of…
Google’s delays give publishers time for identity experimentation
At this point, publishers know the cookie deprecation drill. You’d be forgiven if you’ve forgotten the very first deadline Google set for deprecating third-party cookies in Chrome. (It was Q2…
Are you ready? Two-thirds of publishers aren’t prepared for a cookieless future
The digital media landscape is on the brink of a transformative shift with the impending phase-out of third-party cookies. Despite Google’s latest delay, adoption is slow while the urgency for…
The media support system needs an update
Not too long ago, the consensus was that a significant digital reader revenue strategy could only work at two or three outlier news organizations. The New York Times had the…
DCN’s media industry must reads: week of June 13, 2024
Here are some of the best media stories our team has read so far this week: Read more media industry must reads.
How inclusion lists fight misinformation
Programmatic advertising may be the most ubiquitous, influential market in the world. Yet almost nobody, including most of its participants, understands how it actually works. It’s something I cover in…
Want to build your audience? Consider the fediverse
The fediverse buzz continues to grow, with articles highlighting the potential to revolutionize the digital landscape. Proponents say it’s similar to the Internet’s early days, before Big Tech platforms built…
How automation harmonizes tech-enabled creatives and ad ops
Digital media has always been marked by the intersection of creativity and technology. Unfortunately, in many cases that intersection has been a bumpy one. Today, however, there are automation solutions…
DCN’s media industry must reads: week of June 6, 2024
Here are some of the best media stories our team has read so far this week:
How publishers can use predictive audiences to grow revenue
Publishers have faced intense headwinds in recent years when it comes to protecting and growing revenue streams. However, there are some equally powerful tailwinds that the industry needs to acknowledge…
Survey reveals 2024 referral traffic trends for publishers
Over the past few years, publishers have seen formerly reliable sources of traffic like Google and Facebook dry up, with no new platforms on the horizon to make up for…