Search results for "AI"
DCN’s media industry must reads: week of July 18, 2024
Here are some of the best media stories our team has read so far this week:
How brands’ LGBTQA+ ad-pullback impacted publishers
For years, June’s Pride Month has been a beacon for brands to demonstrate their support for the LGBTQA+ community, often translating into vibrant advertising campaigns across various media outlets focused…
Financial motivation impacts the public’s perception of news
The news media face significant challenges in today’s market, particularly in engaging large, diverse audiences and ensuring that their content is trusted and valued. While much of the discussion around…
DCN’s media industry must reads: week of July 11, 2024
Here are some of the best media stories our team has read so far this week:
How hyper-local news can win back young audiences
The data is clear: a chasm exists between what traditional news offers and what younger audiences crave. Decades of research haven’t bridged this gap, and proposed solutions often fall short….
Deliver Olympics coverage that engages the ‘purpose generation’
The Tokyo 2020 Olympics heralded the digital transformation of Games coverage. Fans no longer need to stay glued to the TV to see what they want. Nor do they have…
Today’s audiences like short video news with personality
Influencers, independent journalists, and smaller news outlets sharing news and commentary on social platforms increasingly compete for audience attention with traditional and digital news brands. These “alternative voices” can also…
A post-cookie revenue risk and revenue replacement playbook
Regardless of how many times Google delays its cookie phase out, publishers need to understand what’s at stake for them in the advertising ecosystem post third-party cookies. Media companies also…
Legal and Legislative Monthly Virtual Meeting
Agenda: Review and Discussion of AI legislation We will review a handful of the prominent AI legislative proposals currently being considered in Congress as well as a proposal for a…
The secret to engaging young audiences: empower young leaders
Media companies say they want to grow their younger audiences. So, why aren’t executives making more of a concerted effort to lean on that same generation for guidance on how…
DCN’s media industry must reads: week of June 27, 2024
Here are some of the best media stories our team has read so far this week:
Video streaming landscape matures through nuanced growth
Video streaming services (SVODs) are entering a new phase of maturity, characterized by moderate growth in an increasingly crowded market. SVODs are shifting their focus from subscriber acquisition to implementing…