Search results for "AI"
The Big Four: Challenges We Must Face as an Industry
I could not be more thrilled at the enthusiasm for great content across the media industry— whether in the advertising, press, investment or journalism communities. That enthusiasm was never more…
An Insider’s Guide to Native Ad Sales
If you are a top tier media company in this day and age, chance are you have a native advertising strategy in place. You’ve done your research, read the success…
Video Ads Effective Despite User Multitasking
New academic research “Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition” finds that a certain type of users can recall video advertising as effectively when they are exclusively…
Getting Attention in Miami: Tweet-Wisdom from DCN Summit 2015
It’s no surprise that photos of sunshine, swaying palm trees and shots of the shoes-optional networking on the beach were highlights of the tweet stream from this year’s Digital…
Hidden Tracking Undermines Consumer Trust
The recent revelation that healthcare.gov was sending highly personal data about consumers to third parties highlighted two important ways that consumer trust is undermined. One, healthcare.gov needs to be a far better steward…
Digital Content Next Announces Governance Changes, Elects New Executive Committee
Seven native digital and five not-for-profit companies diversify media trade organization leadership, and build voice on critical marketplace issues Miami, FL — (January 22, 2015) — Digital Content Next (DCN)…
The Strategy Behind Harvard Business Review’s Last Redesign
Harvard Business Review (HBR) may never overhaul its website again. Late last year, HBR debuted its first major site redesign in five years and, according to Eric Hellweg, Managing Director,…
Time is Money in the Attention Economy
Time is money: true. But time, as it turns out, may not always be on our side. The web is awash with stories about ad viewability problems and the need…
Legal & Legislative Committee Call
Legal & Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative news surrounding digital content. Only Digital Content Next Publisher members may attend. If you…
FCC Close to Revealing New Net Neutrality Regulations
FCC Chairman Wheeler is expected to unveil a new plan for Net Neutrality regulations in the coming weeks. If reports prove correct, the new rules would reclassify broadband as a…
WebMD’s New Series “The Future of Health” Hints at the Future of its Video Content Plans
WebMD has signaled an increased emphasis on video with the announcement of its new video series “The Future of Health.” While WebMD is no stranger to video content, it has…
Digging Deep into Attention and Metrics that Matter
I was thrilled to see an industry visionary like Ev Williams tackle the measurement discussion with his post “A mile wide, an inch deep” and advocate the use of a…